Advertising email is definitely one of the best digital marketing strategies. What if I told you that you can increase your marketing profits by following some simple tips? Today, I’m going to show you how you can increase your email clicks and open rates to improve your digital marketing ROI. By following these 10 email marketing best practices, you can build lasting relationships with your audience, generate more leads, and convert.
1. Welcome email
Welcome emails are very important to your business. They help you make a first impression, set the right tone and improve customer engagement.Welcome email, or confirmation email, sent to your audience when they subscribe or subscribe to your blog, make a purchase or subscribe to an event.
Research shows that welcome emails have higher open and clickthrough rates. According to a study of Experian, welcome emails have 57.8% higher open rates than other promotional emails. And again, when it comes to clicks, welcome emails outperform others.
By sending an automated welcome email to your clients, you can not only confirm and thank them, but also get confirmed opt-in options. This saves you from having to send emails to invalid addresses, reduces bounce rate, and keeps your email list clean.
2. Create strong subject lines
Turn that meh time to wow with strong subject lines. Like it or not, your audience will judge you based on what and how you create your subject lines. So take a moment to understand the buyers mentality.
47% of consumers whether they open the email or not depends solely on the subject line. And 69% of them mark emails as spam based on their subject lines.
The best way to write strong subject lines is to personalize them, making them conversational and interesting. It’s also helpful for creating a sense of urgency and exclusivity, as most people suffer from FOMO (fear of missing out).
As noted above, you always want to remember that personalizing your headline can improve clickthrough rates by up to 22.2%.
And keep the subject line short – between 17 and 24 characters.
|BONUS TIP: Want to really stand out in your contact’s inbox? Use emojis in your subject line. Companies that use emojis in their email subject lines have The open rate is much higher like 56% than companies don’t have.|
3. Avoid Spam
How many times have you wondered if there is a magic way to prevent emails from going to spam mailbox? According to reports, email marketing alone was responsible for 70% report spam.
Email marketing takes a lot of effort to be successful, and you certainly don’t want your emails to get into the spam or reported folders. To avoid spam mailboxes, follow these tips:
- Don’t email people who have never signed up. That means buying an email list is a must. Many email service providers do not allow sending emails to people who do not agree. Furthermore, sending an email without consent means violating the CAN-SPAM Act results in a hefty penalty.
- Avoid misleading subject lines. As mentioned before, the subject lines determine whether your emails go into the spam box or not. So write your subject lines carefully.
- Avoid spam words in emails. Words like “buy now”, “act now”, “call now”, “order now”, “offer”, “urgent”.
- Avoid too many unnecessary emojis, punctuation in subject lines.
- Don’t use all capital letters.
|BONUS TIP: If you really want to avoid your email going to spam, try sending a text version with HTML. Sending HTML only is a common cause of getting sent to a spam folder, so make sure you’ve set up your email to send in MIME (HTML & Plain Text) format.|
4. Track email metrics
You cannot repair what you do not know is broken. That’s why it’s important to keep track of your email marketing metrics. By tracking and monitoring the right metrics like click-through rate and open rate, you’ll know if your email marketing strategy is working or if it needs further improvement.
To be able to do that, you need the right tools like AWeber. AWeber is one of the best and most trusted email marketing software for tracking, automation, and more. They use tracking pixels to give you accurate reports.
Your emails will generate the best value by regularly reviewing reports, taking action on them, and improving ROI.
|BONUS TIP: To follow you further to develop a holistic digital marketing strategy, attach email metrics to your Google Analytics account. Google Analytics allows you to set multiple conversion goals, track them, and integrate with most email marketing platforms.|
5. Select Appropriate Email Frequency
Each business is unique, and so is the appropriate email sending frequency. What works for a B2B company may not be the right choice for a B2C organization. So before jumping to conclusions, I recommend that you carefully monitor email performance and evaluate how your audience responds to your emails.
You don’t want to overwhelm your customers with too many emails, nor do you want them to completely forget about you because you’re not yet consistent with sending emails.
According to one report, 33.33% of marketers choose to send weekly emails to their audience.
|BONUS TIP: A few ways you can be consistent with your email marketing efforts is to set up a monthly newsletter and release it on the same day of each month. Or, whenever you publish a new blog post or release a new podcast, send an update to your roster and let them know!|
6. Check your sender reputation
Don’t confuse your ability to send email with email. Sending email means if the recipient’s server successfully sent the email or failed because the address was invalid or some other reason. Emailing capabilities mean if your email arrives inbox or somewhere else like spam folder.
And much of this may depend on your sender’s reputation or your IP reputation. Several factors are used to build your reputation, including the quality of the contacts you’re sending to, the recipients’ engagement, the number of emails sent, and the quality of the content in the email. your.
Research shows that 1 out of 5 emails never reach the inbox. A good practice, always check your cold email, promotional emails and marketing emails using the right tools and check your email ability scores.
|BONUS TIP: Some things to avoid to keep your sender credible are the misspelled email address (bounced back on sending), using purchased email lists, not cleaning up your email list, and Eliminate unattractive addresses that don’t match the way you normally email your list.|
7. Write compelling email text
Your email is getting a good open rate, but you are unable to generate conversions. If this sounds familiar, the problem is probably with the email text.
Writing promotional emails is really a time consuming process and it can take up quite a large part of your day. To make sure your audience appreciate your hard work and interact with the copy, pay attention to the following points:
- Nobody likes talking to a robot. Write content that is informative, informative, and empathic.
- Make the first line impressive. That’s your chance to establish customer engagement, don’t waste it.
- Align the body of the email with the subject line. Discuss the same topic as in the subject line.
|BONUS TIP: To encourage engagement and engagement in your email, include a call to action (CTA). This can be anything when they click a link to read a blog post or download a new resource. Whatever you choose, make it irresistible by making sure it’s something of strong value to your audience.|
8. A / B test email
A / B testing is simply how to create multiple variations of an email and send them to separate audience groups to understand which variation gets better results. Testing your email A / B split test is a great way to evaluate and improve email marketing performance.
Without A / B testing, you can still track performance, but you’ll probably never know why some emails have more open rates while some emails stay the same. I highly recommend splitting your emails if you’re serious about improving conversions and audience engagement.
|BONUS TIP: When using A / B testing in your email, it’s a good idea to test only one factor at a time. Usually test your subject line or call to action to provide the best insights into how to improve your email.|
9. Handle email unsubscribe like a pro
Whether you are sending emails or cold news to confirmed subscribers, the CAN-SPAM law requires you to allow recipients to unsubscribe and choose not to receive emails if they choose to do so.
When your audience unsubscribes, make sure you collect their feedback. Ask them why they chose not to participate. This data can help you understand whether your email marketing strategy is on track or needs improvement. Alternatively, you could provide them with a way to update preferences and ‘opt out’ instead of opt-out, which could mean emails are less frequent or emails are only related to domains. specifics of your business.
|BONUS TIP: Use your opt-out page as an opportunity to strengthen the relationship with your contact – and they probably won’t leave you! Use creative text or humor that is appropriate for your brand to re-engage users. Here are some great examples.|
10. The Thank You Page Strategy
Whether your audience chooses to participate or not, creating a great “Thank You” message can create a positive experience. The thank you page is usually an independent page that recognizes your customers’ decisions and helps you improve brand reputation.
A great thank you page has elements like confirmation messages, site navigation options, offers and promotions, etc.Smart marketers also take advantage of the opportunity to request referrals through the pages. Thanks and create more businesses. Using humor is another great way to create great thank you pages.
|BONUS TIP: Want to deepen your relationship and start building trust faster with your new contacts? Share something personal about your company and team and set expectations for how often they’ll hear from you.|
Email marketing is a great way to communicate with your audience, nurture leads, and make a profit for your business. If you want to maximize profits and create a positive brand experience, make sure to follow the email marketing best practices discussed above and start repeating the benefits.