April 22, 2020
6 minutes of reading
Comments expressed by Businessmen the contributors are their own.
The following quote is by Robert W. Bly’s Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble or Click here to buy it directly from us and SAVE 60% on this book as you use the code MARKET2021 through April 24, 21.
The conversion email chain often sends recipients to a landing page that offers more in-depth content or sells merchandise. Depending on whether you’re selling products directly from your landing page, asking visitors to download a free whitepaper, or advertising webinars or demos, conversion rates can range from less than 1. percent to more than 50 percent. Here are 10 keys to create Landing page Online Conversion Rate:
1. Build credibility early
People are always suspicious of advertising, and with the proliferation of spam and shady operators, they become more suspicious of what they read online. Your landing page copy should immediately overcome their suspicions. One way to do that is to feature one or more “reputation builders” prominently on the first screen a visitor sees. In the banner at the top of the page, put your logo and company name. In or just below the banner, place one or three strong testimonials above the subject line. Consider adding a subheading that summarizes your mission statement or company credentials.
2. Capture the email address of the buyer
There are several mechanisms in place to capture the email addresses of visitors who click on your landing page but don’t buy the product. One is to use a windows copy with a free or eco report in exchange for sending their email address. This window can be served as one window pops up (it appears on arrival) or window pop-up (it appears when the visitor tries to leave without making a request or making a purchase). Both will be blocked if the visitor has pop-up blocker installed. A floater is a slide-up window from the side or the top. Because the float is part of the HTML code of the web page, it is not blocked by the blocking software.
3. Use lots of testimonials
Testimonials build credibility and overcome skepticism, as well as case studies and whitepapers posted on the website. If you invite customers to a live event, ask if they’re willing to jot down a brief video testimonial. Have a professional videographer record the video, get the signed release from the client, and post it on your website as a live stream video. Have visitors click Play to hear the testimonials, rather than let it play automatically; autoplay videos are often disliked.
4. Use multiple ammo
Highlight key features and benefits in bulleted lists of short, easy-to-read items. Online buyers like to think they’re making a lot of money, so when selling products directly from your landing page, make sure you include all the key features and benefits in a well-stocked list. Comprehensive bullets on your landing page. When creating leads by giving away blank paper, you don’t need a huge list of features and benefits. But using bulleted items to describe the content of an article, and the benefits that the information offers can improve conversion rates for download requests.
5. Arouse curiosity in the subject line
The subject line should arouse curiosity, make a strong promise, or otherwise capture the reader’s attention so they can continue reading. For example, the title for a landing page that sells a program that trains people to be professional real estate locators makes a big promise: “Become a Real Estate Locator today – and Make $ 100,000 la every year in The Most Amazing Real Estate Career Known By Only A Few Insiders. “
6. Use the conversation copy type
Most of the company’s websites are insensitive and sterile: They provide only “information”. But a landing page is a letter from one human being to another. Write it that way. Even if your product is highly technical and you’re selling it to the tech world, it’s still human and you can’t sell something to deadly boring people.
7. Incorporate an emotional hook in your headline and paragraph
Reasonable selling can work, but exploiting a potential customer’s emotions is much more effective – especially when you appreciate how they feel about your product or the problem with the product to handle. Another effective tactic for lead generating landing pages is to emphasize your free offer in your headlines and leads. Example: Industrial manufacturer Kaydon’s landing page shows a company catalog with a bold title above “Guide to FREE ceramic ball bearings selection”.
8. Solve readers’ problems
When you engage readers with an emotional copy that dramatizes their issue or offers a strong free offer, indicate how your product or information could help solve their problem. Come on. Example: “Now there is a better, easier and more effective solution to wobble restaurant Tables that can annoy customers and ruin their dining experience: Table Shox, the world’s smallest shock absorber. “To maximize conversion rates, you have to convince visitors that the fastest way to solve their problem is to take the action indicated on the landing page, not to surf the rest of the site.” . That’s why I prefer landing pages with no navigation, so the reader’s only option is to respond or not; There is no menu with links to other interesting sites to distract them from the offer.
9. Timely and current execution
The more relevant your copy is to current events and news, the higher your response rate will be. This is especially important when selling financial and investment information, as well as regulatory compliance products in areas where laws and rules change frequently. Periodically update your copy of your landing page to reflect current business and economic conditions, challenges and trends that let your visitors see that your company is on top of what’s happening in your industry.
10. Emphasis on money-back guarantee
If you are allowing a customer to order directly from the landing page, make sure you have the money-back guarantee outlined on that page. All of your competitors offer strong money-back guarantees, so do the same. If your product is good and your copy is honest, your refund rate may be less than 1 percent.
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