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12 things to do to track your digital marketing campaign


The last few weeks of the year urge all businesses to brainstorm new product or service ideas and evaluate their business vision. It was time for them to review their internal procedures and revise their external communication strategy.

Likewise, it’s great to come up with a digital marketing strategy for your company to achieve a specific goal, i.e. brand awareness, upgrade potential customers or enter a new market.

Whatever your goals are, consistently tracking and tracking your campaign performance is just as important to ensure you don’t misinvest your resources.



Track Digital Marketing Campaigns

This article discusses 12 must-have metrics that you must track to make sure your digital marketing campaign is a success. Let us go into:

1. Selling online

This is one of the easiest ways to test how well your digital marketing campaign is doing, and it’s simple to implement if you’re using a website analytics platform like Google Analytics. All you need to do is paste a small snippet of code on your website and you’ll instantly be able to see which of your digital campaigns are driving the highest sales.

2. Leads from web forms

Most websites have web forms available that visitors can use to book appointments, ask about services, schedule personalized shows, free downloads, etc. Your form can later convert into customers if they are reached in the right time and the right way.

Therefore, another good way to track the success of a digital campaign is to track on Google Analytics which campaigns yield the most web form submissions.

3. Clue phone call

If you have several formal businesses that potential customers can call to inquire or order, you’ll also need to track the leads and sales from these calls. Set up dynamic number insertion (DNI) so that different visitors see different phone numbers depending on how they come to your website. You can then view your phone log to see which campaigns brought in the most calls.

4. Live chat

Live chat is a great way to engage website visitors who want immediate answers to their questions. Once you have a chat engine on your website, you can either use the built-in tracking program or integrate Google Analytics into the tool so you can track which digital campaigns are driving a lot. most live chat.

5. Number of website visits

While a website visit doesn’t necessarily lead to a conversion or even a deeper investigation, this is an important metric to track, especially when looking at traffic trends in one. Period. For example, measuring website visits from organic SEO is a good way to see how well your website is performing. It also helps you identify and fix potential problems if there is a drop in organic SEO traffic.

6. Pageviews per visit

While website visits are important to measure, they don’t necessarily show interest, especially if the visitor leaves immediately without exploring any product or service pages. Therefore, another metric to track is the number of pageviews per visit.

Google Analytics gives you insight into how people click through to your website, including the pages they visit most often. This can help you promote product pages or blog posts that are performing exceptionally well.

7. Time spent per visit

Analytics can help you track how much time people spend on your website. While this isn’t a direct sales metric, people who spend longer browsing your pages are more likely to make a purchase from you later.

A relevant metric about this is bounce rate or how many people hit the button back when they visited your website.

High bounce rate could be a sign of a disconnection between your digital marketing campaign and your landing page content, and it could also lead to SEO penalties if Google flagged your site as spam. Hence, monitoring your bounce rate will help you spot problem areas and fix them quickly.

8. Track CRM

Customer relationship management (CRM) tools are primarily used to track your sales processes and leads. However, they can also be helpful when tracking your digital marketing campaigns.

For example, you can filter leads in your CRM by campaign or lead source to track in real time whether your marketing efforts are working for them. Also, most CRMs are as good as SuperOffice includes email marketing and automation that allow you to create tailored, customized email content based on your leads.

9. Social outreach

Social reach tracking for the posts you share on your social media sites helps you see how many people actually viewed what you posted. Ways to increase your reach include consistently branding all of your social pages, having a regular schedule of high-quality content, and engaging with your social community. .

10. Social participation

The main criterion for measuring the success of any digital marketing campaign is interaction rate. While social reach is always higher than the number of people who engage with your posts, you should aim for an engagement rate of at least 2-5%.

Likes, shares, retweets, clicks, and comments all count as forms of interaction. Based on which of your posts gets the most engagement, you can tailor your content strategy to give your followers what they want and thus encourage them to engage even more. .

11. Email open rate

Advertising emailshould be an important part of your digital marketing campaign if it isn’t already. Your email open rate is the number of people who opened your email as a fraction of the number of people who received it.

> Ways to increase your open rates include properly segmenting your email list, sending emails at the right times, and having eye-catching subject lines. A / B checks your emails as much as possible so you can achieve higher open rates over time.

12. Track your KPIs the right way

Ideally, you should track your KPI in a summary report so that senior management can see through it at a glance. This also allows you to quickly spot problem areas (such as a significant drop or spike over a period of time) so your team knows what to do and what to skip in. future.

Wrap it up

But KPI tracking can be a time-consuming process, and if your resources are tight, you don’t want your marketing team to invest more time in reporting than running digital marketing yourself. .

That is why it is important for you to decide when you want to report – weekly, monthly or quarterly. Furthermore, tracking is an overwhelming process for those companies or groups if they’re running a full-fledged campaign for the first time.

Hopefully, this article will help get started. So, how often do you track the performance of your digital marketing campaigns? Drop us a line in the comments below!

Photo: Depositphotos




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