May 15, 2019
6 minutes of reading
Comments expressed by Businessmen the contributors are their own.
The following excerpt is the word Timothy P. Sewardbook of The Ultimate Guide to Advertising on Amazon. Buy it now from Amazon | Barnes & Noble | IndieBound or Click here to buy it directly from us and SAVE 60% on this book as you use the code MARKET2021 through April 24, 21.
There are many reasons to get started sell your brandAmazon products on Amazon, from millions of active customers on the Amazon marketplace worldwide to the extremely high conversion rates many businesses experience. If you have a new brand, you can start selling on Amazon quickly without having to have an independent website.
Amazon offers two Sales Plans to get you started. The Personal Sale Plan costs $ 0.99 per item sold (plus other fees, varies by category), and the Semi Professional Plan has a subscription fee of $ 39.99 per month plus for other sales charges.
Other fees include referral fees (usually calculated as a percentage of sales from products sold, vary by product category and may have a minimum fee of $ 1) and for with sellers who let Amazon handle their product storage and shipping, Amazon Fees Implementation (FBA). These include fees such as picking and packing the order, shipping costs, packing boxes or envelopes, inner “cushioning” packaging, and monthly storage fees.
Not all sales categories are intended for Personal Merchants (e.g., beautiful jewelry, personal computers, and professional services). Also, using feeds, spreadsheets, and other tools to load inventory is for Pro Merchants only.
Related: 3 Keys to branding success on Amazon
If you plan on selling more than 40 items per month, want to sell your products in the US, Canada, and Mexico (instead of simply one of the three) or offer special promotions and options Gift wrapping for your product, then start with a Professional Sales Plan.
Once you’ve decided on a Selling Plan, it’s time to open your Amazon Seller account. To open an Amazon sales account (of one of two categories), simply register the account of your choice by clicking the “Sell as a Professional” or “Sell as Personal” button on the Translate website. Amazon services (https: // services. amazon.com/selling/benefits.htm).
Once registered, you will be asked to complete a two-step login verification process. When that’s over, you will officially have an Amazon Seller Central account. Now let’s go over the basics of what you can expect with that account.
Amazon Seller Center
Amazon Seller Central is where you’ll spend most of your time as a seller; That’s also where you’ll find the tools you need to manage your inventory on the Amazon marketplace. This is where you’ll create lists, manage orders, communicate with buyers, get feedback from Amazon about your performance, run reports, set up Sponsored Products campaigns, and more.
When you’re at the Merchant Center, you may want to use the User Settings / User Rights menu to add more users from your company if you have other employees that will work on your Amazon account. By adding users, you can give them access to the Merchant Center and customize their permissions so that they have the appropriate system permissions for their role at your company.
If you want to learn more about Seller Central and selling on Amazon in general, and you prefer a more formal learning process, open an additional tab in your browser and go to Amazon Seller University: https: // sellercentral.amazon. com / find out. Seller University (the curriculum includes instructional videos designed to help you master the Amazon market), for Seller Central users, will teach you details about selling on Amazon, tools and policies for sellers as well as the products and services you can develop. These tutorial videos and PDF study materials are thorough. I highly recommend you and your other team members come along and explore!
Amazon Trademark Registrar
Having one last step is key to controlling your brand’s content on Amazon and I would highly recommend any registered trademark owner. Brand Activate it in the “get started” section of Seller Central: register Amazon Brand Registry program.
Trademarks protect your brands, according to Amazon Intellectual Property and create an accurate and reliable customer experience on Amazon. With the Amazon Trademark Authority, you can block the content of your trademark’s Amazon product detail page so that only one seller in the marketplace (i.e. you or someone else works for you). ) that content can be changed.
If you don’t register your trademark, you can still submit updated or enhanced product content (including images); you will only have to contact Seller Support for each individual product and let Amazon make the changes for you.
In addition, Amazon says subscribing to the program gives you access to text and image search engines, and automates predictions from your reports of intellectual property infringements. can happen and powers (and thus control) over your brand name product listing. Finally, the Amazon Brand Registry can give you access to Enhanced Brand Content, Amazon Store, and Sponsored Brands, all of which allow you to share your brand’s unique story. brand and educate consumers about your product.
If you do not take control, a reseller (authorized, unauthorized, or both) will establish a product list for your product and they, not you, will determine how the words are conveyed. Promise your brand to Amazon customers. The reseller will never represent your brand exactly how you want it to be. And because Amazon product page listings often rank high on Google, many of them show up higher on Google. Search Google the resulting page rather than the brand’s own organic listing.
Once you have locked out your trademarked trademarks through the Trademark program, you may still be responsible for maintaining the content or affiliated with resellers to create and maintain product listings. complete and accurate for its brand.
Do you like the preview of your book? Click here for a copy today—A instant discount of 60% when you use the code MARKET2021 through 24/4/21.