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22 The statistics make the case for using webinars in your marketing strategy


A webinars A video presentation, seminar, lecture, or seminar delivered over the internet.

Although has ever been declared dead and obsolete, webinars are still suitable. Many businesses are now rethinking the benefits of a virtual event, especially in times of social distancing. In fact, ON24, a virtual platform, is hosted 19,292 webinars in April 2020 alone, this number amounts to about 640 webinars per day.

With their popularity, you might be interested in getting involved. In this post we’ll take the most important webinar stats to help use them in your marketing strategy.

Webinar statistics need to know

General statistics on webinars

  • 67% of marketers by 2020 have already increased their investment in webinars. (LinkedIn)
  • The global web conferencing market is estimated to reach 800 million by 2023, an increase of 253 million from 2015. (MarketWatch)
  • Marketers say that webinars are cost effective as they help reduce costs per potential customer. (ON24)
  • 95% of survey respondents said webinars play an important part in their marketing efforts and 38% consider webinars very important to their digital communication. (ON24)
  • 53% of marketers say webinars are the top format of a channel that generates the highest quality leads. (Demand report)
  • Experts say that video-based learning is their preferred learning format and 85% prefer video as webinars. 94% of respondents also said they have watched webinar content every month. (BrightTALK)
  • Viewers in 2020 viewed three times more webinar content than in 2019. (ON24)
  • 91% of webinar marketers in 2020 say they were successful, up 10% from 2019. (Activated)

Webinar conversion statistics

  • 76% of marketers say that webinars help them reach more leads, 75% say it expands brand reach, 69% say it helps scale marketing efforts and 49% say it helps them reach targeted accounts. (ON24)
  • A survey from April 2020 found that a webinar had 61% signing up to an attendee conversion rate, up from 55% in 2019. (ON24)
  • Webinars held on company domain generate 3 times more audience engagement. 91% of experts viewing webinars say their next step is to visit a website for more information. If they’re already on your site, you’re increasing your conversion probability. (BrightTALK)
  • Media webinars have the highest conversion rate (67.05%). (ON24)
  • Email is the leading advertising channel for webinars. 57% of subscribers come from that channel and a 27% higher conversion rate. (GoToWebinar, BrightTALK)

Statistics of webinar content

  • 81% of marketers use Q&A as an interactive webinar tool, 69% provide resources for download. (ON24)
  • When asked what they want to see most in their webinar, consumers said they liked most (22%) watching a host or presenter receive questions from an audience. (HubSpot)
  • Respondents rated web-conferencing video integration as 7.8 in importance on a 10-point scale (ON24)
  • A 60-minute webinar attracts more attendees than a 30-minute webinar, and average watch time of 57 minutes. (WorkCast, GoToWebinar)
  • Thursdays are the best days for webinars. (MegaMeeting)
  • Marketers prefer live and on-demand webinars. (Statista)
  • Consumers report it is more likely (27%) to sign up for a webinar teaching them something about a hobby or passion, and 18% will attend a webinar that teaches them something about a career or industry. their. (HubSpot)
  • Consumers report that the most compelling webinar format is a presentation that teaches them how to do a particular thing. (HubSpot)

Webinars are still here

As these statistics prove, webinars aren’t dead; They are here to stay. Case in point, 53% marketers say they plan to include webinars in their 2021 video strategy, up 11% year over year.

If you want to learn more about using channels in your marketing, read this guide to understand how create engaging webinars and learn from the experienced marketing HubSpotters about their best practices to join webinars from good to great.

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