In many ways, marketing is a game of follow the trend. The marketer who is best at spotting and using trends earns business market share, brand recognition, and ultimately revenue.
But how do you look for trends? And where do you start?
Well, because it owns more 92% of the global search engine market, the answer to both of these questions is Google.
How many people use Google?
Google controls over 92% of the worldwide search engine market share. That number covers 72% of the desktop market and 92% of the mobile search engine market.
Google’s closest competitor, Bing, holds only 2.5% market share, while Yahoo accounted for 1.5%. Delivery has remained relatively stable over the past few years, and Google has consistently claimed victory over the competition thanks to its detailed search results, in-depth analytics, and evolving services.
Think of the quick absorption of “Google” as a verb that means “to search” – “I’ll just Google it”, “can’t you Google that?” “it’s not on Google?” It’s no exaggeration to say that when it comes to finding information online, Google is – by far – a digital pioneer.
How many Google searches per day?
Google does not share its search volume data. However, it is estimated that Google processes about 63,000 search queries per second, translating into 5.6 billion searches per day and about 2 trillion global searches per year. The average person does three to four searches per day.
Google also works to personalize search results, to increase the chances of users choosing to use Google the next time they have a question. For users not signed in to Gmail or other Google accounts, the company uses anonymously stored browser cookies to understand search history and preferences.
For users signed in to their Google account, Chrome’s browser history provides the data necessary for Google to create a profile based on age, language preferences, gender, and search preferences, information reports the type of search results returned. Location provides an easy-to-understand example of this approach – if a user has location services enabled, Google search results will be filtered by geographic location to increase overall relevance.
Now, let’s take a look at some of this year’s top Google Search statistics and dive deeper into the trending searches that guide your marketing strategy.
Google’s Top Search Stats for 2021
Now that we know how to search for trending topics, let’s see how Google affects search with these latest statistics.
- The top five Google searches in 2020 are “Election Results”, “Coronavirus”, “Kobe Bryant”, “Coronavirus Updates” and – unsurprisingly – “Coronavirus symptoms”. (Google)
- More than 50% of Google searches end without a click. (Land of Search Engines)
- 92% of all search queries are long-tail keywords. (Backlinks)
- As of October 2020, more than 267 million US visitors visited Google. (Statista)
- 89% of URLs and 37% of URLs in positions 1-20 rank differently on mobile and desktop. (SEMRush)
- There are more than 1.8 billion Gmail users worldwide. (TechJury)
- Compressing images and text can save 25% of web pages more than 250KB and 10% save more than 1MB. These changes reduce bounce rate and increase page rank on Google SERPs. (Google)
- Chrome holds 69% of the web browser market share in 2020. (Net market share)
- In 2021, 56% of web traffic happens on mobile. (Broadband search)
- 14% of Google searches are a question. (Backlinks)
- In 2020, 500 keywords account for 8.4% of total search volume. (Backlinks)
- The average click-through rate for first place on desktop is higher than on mobile, at 31.5% and 24%, respectively. (Advanced web ranking)
- More people are four times more likely to click on paid search ads on Google (63%) than from any other search engine – Amazon (15%), YouTube (9%) and Bing (6%). (Clutch)
- 55% of teens use voice search on Google every day. (Marketing Dive)
- 55% of people who click on Google search ads prefer those ads to be text ads. (Clutch)
- For every business that spends $1 on Google Ads, they generate an average of $2 in revenue. (Google)
- The average click-through rate in Google Ads across industries is 3.17% on the search network and 0.46% on the display network. (WordStream)
- The average cost-per-click for a keyword is about $0.61. (Backlinks)
- The average cost-per-click in AdWords across all industries is $48.96 for search and $75.51 for impressions. (WordStream)
- Over 90% of websites get no organic traffic from Google. Only about 5% get 10 visits or less per month. (Ahrefs)
- One-third of all Google searches are for images, and 13% of SERPs have “Image Bundles”. (Moz)
- The average keyword is about two words long. (Backlinks)
- The average conversion rate in AdWords across all industries is 3.75% for search and 1.77% for display. (WordStream)
- There are over 190 different versions of Google Search. (GiT Magazine)
- 25. When Google opened in September 1998, it only averaged about 10,000 search queries daily. (“Search
With search volume constantly fluctuating with world events and increasing coverage, you should know which searches are trending, how fast they are growing, and how they relate to queries. similar keywords.
While one option is the scattershot method – simply enter potential trending phrases into Google and see the total number of results reported – more targeted options often provide an easy path. easier to improve search performance.
Let’s take a look at some of the most useful tools available in the section below.
How to Find Trending Searches
- Google trends
- Think with Google
first. Google trends
Review “Top Searches”, take Google Trends lessons, and see what’s trending right now. You can also view the peaks and peaks of topics of interest over time, which shows seasonality and allows you to plan your marketing schedule accordingly. Plus, look for related topics and queries, and identify the sub-regions where your topics are trending to better target your campaigns.
Explore articles, benchmark reports, and consumer insights that help you get up to speed with search. From ad bidding strategies to great brand quotes, you’ll find fun content that helps you think bigger while being trained on how to leverage Google search for your business. your.
Log on to Twitter for more of the vaguely hostile political debates. Use the “trending” feature to discover what’s trending in your state, country, or globally. When you click on a trend, you’ll see the top tweets on the topic, related news stories, and even direct responses.
Determine the most shared content of the last 12 months or 24 hours with BuzzSumo. BuzzSumo allows you to drill down and analyze topics that are important to your industry, your competitors, and the influencers you learn about.
This RSS feed aggregator allows you to follow your favorite brands and see their most recent content in one place. Add your favorites and discover new publishers by searching for your industry, skill, or – you guessed it – trending topics. Feedly also lets you set up keyword alerts, so you’re always on top of the latest trends on topics that interest you.
Novelty and user-based voting determine how content is prioritized on Reddit. Quick access to the homepage will show you trending or popular posts. And, you can filter by country or recent visit for a more relevant feed.
Conduct competitive research, do keyword searches, or search for trending topics. Ahrefs helps you identify trending content and shows you what to do to boost your competitors’ rankings.
Pocket lets you save content from anywhere on the web. Review your content whenever you want and visit the Explore page to find trending topics that are relevant to you.
Sign up for Quora and choose the topic areas that interest you (e.g. “startups”, “marketing” and “economics”). Quora will provide your feed with questions related to your content interests. This gives you insight into what your customers are asking, real-time debates about your competitors and even allows you to answer questions on topics you have. experience.
Expand your Google impact
Key point? Google owns the largest share of both the search and web browser markets, and offers a range of interconnected services that allow the company to deliver personalized, real-time search results.
For marketers, this makes Google an irreplaceable tool for driving consumer loyalty, attracting new customers, and improving customer conversions. Armed with actionable trend data and relevant source statistics, marketing teams can expand their impact on Google and ensure the right content is seen by the right customers to Start the sales process.