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3 strategies to achieve great press if you are not a purple cow


April 7, 2021

6 minutes of reading

Comments expressed by Businessmen the contributors are their own.


Here’s one thing about the modern media world where thousands of channels stream, write, upload, and publish never-ending streams of content: Yes always space for more. Than . More about old ideas. More names, more concepts, more experts.

However, in my experience, many business owners tend to believe is too small, too new or in some way or other inappropriate to earn a presence in the media. We all believe that the only way to overcome clutter is to create a groundbreaking product that will instantly stand out, like a purple cow.

Good is that in the modern media world, there is no such thing as a brand that is not suitable for coverage. However, there are brands and leaders who don’t yet know how to sell their expertise. If that was the case, I would have earned you. At mine I’ve put both: international celebrities who became regular TV characters when I was still in kindergarten and new names who self-published their first books.

Here are three situations that any personal brand or thought leader can use to pitch a successful pitch. I have gathered ideas and examples to give you a better idea of ​​how it’s done.

1. Naming trends

Surely all of us have once been confused and worried about something and hastily made an appointment with the doctor. You notice something strange on your body, panic, find about 100 possible explanations online (mostly life-threatening) and rush to see a doctor. Finally, your local MD explains that you are experiencing a mild form of a seasonal or flu allergy. Now that you have an expert named your symptoms, they don’t seem to be serious anymore. You feel more relaxed.

When an expert names something happening to us, we don’t want to miss a word. When a large group is going through similar experiences, it is very important to pull the group out of the group’s subconscious into public perception by naming it. This can be done in a variety of areas of expertise: from relationships, business coaching and society microeconomics, environmental science and politics.

Related: 3 ways to get free promotion and media mentions for your business

In my PR agency, we used “naming tendencies” to the fullest extent. For example, after the first pandemic-related lip lock in 2020, a number of new phenomena in romantic relationships emerge. From lovers forced to separate, finding themselves locked up in different cities and countries, to couples who rush to commit by spending time locked together. Together with our relationships expert, we have taken a deep dive on all forms of post-key relationships and gives five new phenomena. A quick tip for relationship writers helped us cover Thrive Global, Bustle, Mind Body Green and Goalcast.

Professional Type: Try to find as much supporting evidence as possible. New studies often do the job of pointing out new trends and phenomena. Check out those studies and add to your expertise and you can get creative by naming an event that takes place in real time.

2. Take control event

Major media events involving celebrities, names and international movies released are guaranteed to be covered. You ask what it has to do with you? Everything, if you hear about news early and join in to give your expertise to the writers who are able to cover it. Publishers call this technique of news hijacking.

As I was typing these words, the world was fluttering about that and give . This interview will definitely be of interest to everyone in the next few days. Writers and editors will be looking for new perspectives to embrace it because Names are guaranteed to generate clicks. In a situation like this, my team and I would be looking for some of the most prominent topics covered in the interview, such as bullying, privacy, and mental health. We’ll then ask one of our experts to write a comment, for example, on the mental health of the public figures for this interview. And recommend it to writers who we know will include it.

Related: Brand Activity: Turn your purpose into action

Pro tip: If you want to steal news, speed is your best friend. Big stories come as fast as they go. There is a list of writers or publications that you regularly check out and are ready to comment on them as soon as you can see a big story unfold.

3. Content Selection

In a place world Infused, structured, and managed information is almost as valuable as the creation of new knowledge and insights. As an expert, you are in the best position to stay up to date with new trends, all the different players in your field and emerging research.

You can save hours of research journalists by giving them an overview of the different trends, discoveries or even leaders in your field. It requires objectivity, honesty and comprehensiveness. If you don’t like George from the competitive store, but George is really doing well, it wouldn’t be fair if you tweaked him. In addition, press editors tend to be attentive to information or “snap” that appears biased or overly self-promotional. But if you’re ready for this honesty and inclusion, start pitching!

A competitive personal transfer space, and in this case, a good thing! For example, my agent represents a vibrant online school. Breathing is a type of trend that grows rapidly and goes from something never known to the general public into one. mainstream trend, based on Harper’s Bazaar. Naturally, news schools and professionals are appearing regularly. We decide to use this information and provide a content management section to Yoga Magazine. Our specialist has a column and has honestly evaluated all the different breath styles available in the market. Hopefully you can see it as a three-fold win: Audiences get curated content, the magazine can provide complete objective information for their readers, and the expert is exposed to a large audience.

Related: Positive publicity Increase your chances of success for your startup

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