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4 Advanced Ways to Drive Traffic to Your Website with Strategies from #DigitalMarketingHandbook


May 2, 2018

5 minutes of reading

Comments expressed by Businessmen the contributors are their own.


The following excerpt is from Robert W. Bly’s book Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound

When you’re trying to get more visitors to your website and standard traffic sources are disappointing you, it’s time to take your work to the next level. Try these four methods to increase website traffic volume.

content marketing offers you dozens, if not hundreds of creative ways to focus on your core problem – or a product – deal. It includes online articles, (including guest blog posts), infographics, e-books, whitepapers, case studies, and audio or video production.

Effective content marketing. In fact, it generates three times as many leads as traditional outbound marketing, but costs 62% less. So what is the secret to content marketing? Add value to everything you create. If you are unsure how value can be increased through content marketing, ask your existing customers or list members what type of content will be useful to them.

According to Jim Yu, CEO of content marketing firm BrightEdge, the key to content marketing’s success is “presenting the right content to users at the moment they need it in an engaging way, above all else. the channels they visit. ” And make sure you are publishing regularly and consistently. If you cover a topic, publish it at least once a week. If you cover two topics, publish it at least twice a week. If possible, publish every day on categories of content that will attract the right audience.

Related: 10 Laws of Social Media Marketing

Affect marketing campaigns

Influencer marketing is marketing that focuses on using key leaders to convey your brand message to the larger market. Instead of marketing directly to a large group of consumers, you inspire, hire, or pay influencers to advertise for you instead.

Why choose this strategy? It works for more than 80 percent of marketers who have tried it using social media influencers. And customers obtained through this channel are retained at a rate 37% higher than customers obtained through other means.

Ted Coiné of TalentCulture said: “Influence will lead the marketing efforts by 2020.” It’s the most effective form of ‘‘yes, and when combined with a solid content strategy, no TV either Facebook advertisement Buy can even compare. “So how can you find influencers? Free tools, such as followerwonk from Moz or BuzzSumo, can help. Fee-based research tools are also available, for example. like Kred, Klout, PeerIndex, GroupHigh, Little Bird and Keyhole.

Related: 4 ways to market your business for free

IP-specific online advertising with geographic targeting

What we are really talking about is IP-specific advertising is geographic targeting: the method of determining the geolocation of a website visitor and providing different content to that visitor. on their current location, such as country, region or state, city, or metro code or zip code; organ; IP address; service provider (ISP) or other criteria.

You can use geo-targeting to increase engagement and conversion rateof new marketing campaigns. Geographic targeting enables measurement and personalization to the degree of complexity possible with traditional media. Here are some good starting points for using location-based targeting:

  • Offer deals (sales, discounts, promotions) to visitors within a specific geographic area.
  • Target messages to visitors based on proximity to the store, physical office location, or competitor locations.
  • Share marketing messages specific to local advertising media markets.
  • Customize the language for a specific geographic location.

Related: Use these 5 steps to create your marketing plan

Quick response codes (QR) provide another way to collect contacts for your traffic boost efforts. QR codes work like barcodes and give smartphone or tablet users immediate access to a given website where the user can read the message and take the next step. You can say the QR code is your invitation to the user to start the offline-to-online transition.

Marketing with QR codes is one of the easiest according to Jamie Turner, co-author of Mobile (Wiley 2012 .. However, it does require you to have a mobile website (in addition to the standard version) to direct smartphone users with a QR code.

Before the QR code comes to the plan: Where are you going to send your users and what do you want them to do when you get there? You must know the answers to those questions before you start a QR code marketing campaign. Also, the QR code needs to be large and clear enough for even low-quality phones to be scanned. And there should be a clear indication of what types of mobile devices can use QR codes. If it was only for Android, iPhone users would be very annoyed if they tried to scan it and get poor results.

Generating the QR code you’ll use is probably the easiest step in the process. And it won’t cost you any money as there are free online QR code generators, such as QR Stuff and Kaywa QR Code.

What are some ways you can use QR codes? Try these:

  • Add a QR code to the Contacts page of your website so visitors can download your contact information to their smartphones.
  • Add a QR code to your business card so people can instantly download your contact information (or respond to lead generation offers).
  • Include a QR code or code as part of a webinar presentation to engage your audience.
  • Add your QR code LinkedIn and Facebook pages to pull people into your website.

You can also use QR codes on direct mail sections to help you receive useful information from your campaigns. Scanning can tell you which offers are performing best and which geographic areas are responding the most. This knowledge can guide you in refining your next campaign.

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