Traffic is a low-impact word for most people but a high-impact word for marketers. Traffic can ultimately determine success, whether it’s the number of leads coming to your website, visiting your social channels or watching your videos.
There are two different types of traffic you can get, both organic and organic, that can come from anywhere: email, social media, organic search, backlinks. this book continues.
Organic traffic can be a little harder to get, which is why when you create organic content you want to make sure it drives results. However, it’s easier said than done when it comes to finding out what’s right for your business. In this post, listen to comments from HubSpot content strategists and marketers about the types of content that drive the most organic traffic to inspire creation. your own.
4 Content types that get organic traffic, according to the content strategists
Data oriented content
Pam Bump, Director of Audience Growth Marketing & HR Writer for HubSpot Blogs, says that she typically sees organic traffic from email and social media to statistic blog posts, or Recent industry data. “People like to share, link to, or read new data that affects their career, industry, or life in some way,” Bump said.
Data driven content you share may be relevant to overall industry trends, statistical aggregate posts. (Like this one)and data comparison sections, as this one is about Millenials vs. Gen Z, written by Bump himself.
If you have the means, you should consider running internal tests and publishing your own original data. This can help you drive referrals and backlinks from other websites as organic leads and build your domain authority. When HubSpot does this, Bump says, “A trusted site can include our data and say” follow Hubspot “and link to our original data post because it only has information that The reader can’t get it anywhere else. “
Content with quotes and interviews
Similar to data driven content, people want to learn something from what you offer, especially if they’re learning it from leaders and experts with industry experience.
Bump shows a paragraph with the title Marketing trends to follow by 2021, according to 21 experts, as an example. It’s written by MOZ CMO Christina Mautz, and she includes quotes from reputable industry leaders. The video was shared on HubSpot’s email and social channels and has since received a massive amount of views from organic sources in just three months.
When you create content like this, industry leaders you introduce in this section can share posts with their audience, helping you gain brand awareness and traffic from other additional resources. Francesca McCaffrey, Tech Content Strategy, notes that leadership style content brings significant organic traffic to HubSpot Product Blog, especially when shared on social media. festival. Leadership ideologies are also an important source of organic traffic for us, as they tend to inspire lots of comments and clicks on websites, she said. networks like LinkedIn. ”
Efforts to create content about emerging industry trends can do wonders in terms of email engagement, social media, and referral traffic.
Bump wrote an article about Club house, a relatively new social platform that doesn’t yet have a high MSV search phrase associated with it. Bump has added headlines to content that will gain traction as the app gets bigger, such as “What is Clubhouse?” Since its publication, the post has received an impressive amount of organic views and, as expected, has received organic traffic as the app has grown in popularity.
Coming up with emerging trends also keeps you up to date with new non-competitive keywords. If you are one of the only sources of content creation for your keywords, search engines will recognize you as an authoritative source as this trend becomes more popular.
Technical Guide and How To
McCaffrey says that technical guidance and how to import content from Product Blog submitted to reputable industry sites perform exceptionally well with organic traffic.
She gave this piece as an example was submitted to Hacker News, a reputable cybersecurity publication. “Getting it to the first or second page of a site like Hacker News can actually drive organic traffic and turn it into organic traffic over time,” McCaffrey said. The work appeared on the front page, attracting thousands of viewers to that post in a day. “
Like clippings containing quotes and interviews, this type of content works well because people can learn from it; they can deprive themselves of their action skills to apply in their own lives.
In general, the content you choose to create should be directly relevant to your business, as you’ll find most success if you’re creating content your audience is looking for.
However, you should consider intentionally creating content that you know has the potential to bring a significant amount of organic traffic. Take advantage of these tips from professional HubSpot content strategists and get started create content that drives traffic.