July 5, 2017
6 minutes of reading
Comments expressed by Businessmen the contributors are their own.
The following excerpt is the word Dan S. Kennedy and the book by Dustin Mathews There is no BS tutorial for powerful presentations. Buy it now from Amazon | Barnes & Noble | iTunes or Click here to buy it directly from us and SAVE 60% on this book as you use the code CAREER2021 through April 17, 21.
There is not much real certainty in business or in life.
I’ve been in sales through presentations for a long time and I believe I know a few things about it, but I always learn and hope to improve. I was asked at a seminar if I could say anything about creating and delivering presentations that is a solid certainty. Have. The more experience I have in developing presentations, and by presenting them as a speaker, the more sure I am … the more you teach, the less you sell.
At first, I fell into the trap that most speakers and presenters fall into: being a professor. I learned that being a Presenter® is much more helpful – our words at the Speaking Empire are for people on the go. audience emotionally, connect with them personally and entertain them to some extent. This is the only way to attract attention and increase interest. It makes you more memorable and your presentation more influential. It concerns the audience when they want to join. The TV they watch, the movies they watch twice, the games they play and the novels they read all do this, and so can you.
If you have a powerful presentation and you have the right thoughts about it, yourself and your audience, and you have the right distribution, you’ll win all the time. So let’s talk about delivery.
1. Leading and ending
The classic textbook speaking formula applies: Tell your audience what you’re going to tell them, tell them, then tell them what you told them. This allows you to first create a sense of anticipation, getting the audience to sit on the edge of their seats and listen to every word. Most of the great theater magicians of the golden era, including Houdini, always tell the audience the illusion they will see next time, in very dramatic terms – they don’t just walk out onto the stage. stage and perform tricks. At the other end, you summarize what you have told and show them, because people tend to forget very quickly the main points of any complex presentation.
Small commitments lead to more substantive commitments. Better resistance should be removed bit by bit. As a presenter, your goal is to get people to say yes to you, mentally and physically, several times during your presentation. You can engage people by asking them to raise their hands, shout a word or phrase of agreement – “Yes” will do it, even get “All of the …” to stand up. try to do this for the first time, and you have to joke with them and pat them to get more players.
At the Speaking Empire, we typically build a few “Yes” questions, asking for agreement and timing at each presentation.
A lot of things can affect the state of the audience: who they are, how they reach them – ready or “put on” by the employers – the time of day and fatigue, what they know in advance about you as well as your presentation and location. . This leaves you with two responsibilities: first, do what you can to help them get mentally positive about you and the benefits of the presentation and the benefits of the benefit before they are actually around. friend. Second, to be able to “measure the temperature” of a group and make some adjustments when it’s cold, to warm the group.
One thing to never do is let your audience’s mental and emotional state fall into a random situation and try to settle it in a jump over a high wall at the end of your presentation.
3. The seven-minute rule
Have you ever seen a speaker get off to a strong start but sometimes lose the audience during your presentation? The audience started sobbing, restless and even looking at their phones – worst of all, getting up and leaving – person after person. In making Speaking Empire the right company for developing powerful presentations, we did a lot research, as well as drawing from my own experience. One of the areas where a lot of research is needed is neuroscience. It is a consensus fact that the human brain can only maintain concentration for seven minutes. It basically fades out, stops, and restarts every seven minutes. That’s why you need to get your audience to re-engage with you every seven minutes.
You can do this with a quick request or tutorial, such as:
- Raise your hand if _________.
- You will want to write this down.
- Stand up if – or – stand up and do ____________.
- Turn to your neighbor and _______.
- Repeat after me. . .
Very few effective speakers stand still behind a podium or podium, or read a word-for-word speech from a note or camera remotely – that doesn’t have enough life for it. Your audience is more or less affected by the way you say what you say than by what you say. That “way” includes voice, confidence, enthusiasm, whether or not you feel happy standing in front of them convey your messages and body movements. In many ways, you’re an artist delivering a performance.
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