April 22, 2021
5 minutes of reading
Comments expressed by Businessmen the contributors are their own.
Nobody will buy a product if they don’t know it exists. Just as you are marketing your product or company, you will also need to market your book. Though you may be reluctant to invest in more advertisement, the more sales you can get for your book, the more recognition you will get for your brand. A successful first book can even become a source of quality revenue by itself, paving the way for future writing endeavors. Fortunately, it can be done in five simple steps.
1. Start monthly pre-marketing
Research shows that on average, a movie’s first trailer will launch 126 days before that movie is released in theaters (ignoring Covid’s delay, of course). While some movies may have the first trailer coming out more than a year before its release, you’ll almost never see the first trailer coming out just a week before.
You should adopt a similar mindset when publishing your book. It takes time to build awareness before release. Only famous and reputable artists with a huge audience can ignore the new material without prior notice. In particular, for your first book, you need to start marketing early to build awareness. Here’s how you will get pre-orders and sales on the first day.
2. Use results-oriented messages
The messages you use for book marketing can make or break your sales potential. You have certainly poured a lot of knowledge and insight into your book. Perhaps you even came up with a unique method or process that could revolutionize the lives of readers.
This is fun but the “what” won’t get your book off the shelf. Instead, your message should focus on results – how what’s in your book could change the reader’s life or business. When you can (honestly) tell someone that your process will increase their profits by 50%, they’ll be more interested in reading.
3. Marketing to your niche
Valuable as on a wide range social media or PPC campaigns could be, business book generally have a relatively niche audience. Look for advertising opportunities that are more relevant to your book’s topic, such as placing an ad for an industry Blog or audio file.
Podcasts can be an especially effective way to showcase your book. Fifty-two percent podcast listeners are driving or doing something else while listening to their podcasts – meaning they don’t get fast forward speeds when the sponsor’s ad comes out. The loyalty of many podcast listeners to a favorite show also shifts to the sponsors. An NPR survey found that sixty one% listeners love to purchase goods from their sponsors.
4. Giving away free content
Provide free content may feel counterintuitive, but it can help readers learn about your book and start interacting with you before making a purchase. It gives readers a chance to experience your knowledge firsthand.
When they realize that you know what you’re talking about – and your content will really benefit them – they’ll want to buy your book. Whether through blog postVideos, social media posts, or email campaigns, delivering drip content from your book are a great way to generate real excitement around the book’s launch.
A wonderful thing case study Of these come from Lysa TerKeurst, the author of Made to crave. To promote her book, she developed a 21-day challenge that formats most of the book’s contents into daily emails. Despite giving away almost a third of its content, the book has sold 225,000 copies in nine months. The free sample is more than enough to attract readers.
5. Provide advance copies to build buzz
Giving away copies of your book may feel like you have the idea of providing free content too far, but this can be very important in building an initial buzz for your book. friend. Getting positive reviews can make a difference in getting skeptical readers to give your book a chance.
While passing copies to friends, family members and those in your personal network can be helpful, you will be best served by contacting industry influencers, leaders and bloggers. Industry blogs and podcasts can reach a wider audience.
Sending free copies to leaders in your niche can be a great way to generate reviews that your readers will pay attention to. While not all influencers take the time to read and evaluate your book, a single review from the right people can lead to hundreds or thousands of sales. The result goes far beyond the cost of giving away a few free copies.
Make the most of your first book
Stereotyped, you only get one chance to make a first impression. The same is true for your book. A quality book will help you build a loyal audience and get more leads for your business.
It can provide proper powers like nothing else can. When you market books effectively, you’ll be able to ensure that books have the widest reach possible, so that you can fully enjoy these benefits.