TikTok has been around for a few years, and it has reached unprecedented success and popularity. Based on publicly available data as of January 25, 2021, TikTok has 689 million monthly active users. But what can TikTok do for your small business?
Reactions, challenges, tutorials, lip sync videos, pet videos – you choose! TikTok’s suggestion algorithm gives you content that you are likely to be interested in based on your likes, comments, shares, follow accounts. And while this system isn’t unique, feed personalization is what makes TikTok so addicting and worth scrolling endlessly.
Let’s take a look at some ways you can use TikTok to promote your business.
1. Make sure TikTok is suitable for your target audience.
It’s no secret that TikTok is most popular among young people: in fact, about 41% of all users globally are 16-24 years old, making them the largest age group on the platform. Obviously, there are some older audiences, but they make up only the minority. Therefore, the first conclusion can be drawn from the statistics: if the target audience of your product or service is 16-24 years old then TikTok is definitely right for you.
Of course, you’ll have a lot more to do, so be ready to tailor your concept to your audience’s preferences and to speak their language. And if your main focus is on those older than that, you may need to rethink whether TikTok is worth your time and effort.
2. Plan your content thoroughly, then start creating!
For your TikTok marketing strategy to work, you first need to understand what type of content you want to share (and most importantly what kind of content your target audience wants to see!). Decide on the overall concept of your video and content ideas.
One of the main reasons TikTok is so popular is that you don’t need expensive cameras, photography equipment, etc., or first-class professional editing to create videos – your smartphone will get the job done! Experiment with different tools, filters, transitions available in the app, and you can also add some music to your videos. Here, it’s all about the creative, humorous and entertaining approach.
Give people information about your brand in an engaging and creative way, don’t be afraid to experiment with video formats to find out what attracts your potential customers. Review your products, create Q&A videos, keep people up to date on your new products and services, etc. Find out what’s trending and tailor your content to your interests. of the audience.
3. Get people to buy your product!
If you sell handmade accessories, show people the detailed workflow and if you have a hair salon – use the “before / after” format. Give everyone Tutorials videos, take on popular challenges and launch your own challenges to promote yourself! Run a contest or a giveaway program to attract new customers who love gifts. Make sure your TikTok account gives people complete information about you: upload your logo as an avatar, use your profile to describe your products and services, add Instagram to your profile to increase your popularity on other social platforms. Set up a Pro account – it’s an analytics tool that gives TikTok content creators information like weekly and monthly views, follower growth, and trending videos.
Promote your business by liking, commenting, following your leads (tip: you might find them among your competitors’ followers). Invest in targeted ads (possibly based on location, age, gender, etc.) that will attract more customers to your account.
One of the most effective ways to promote a brand is considered collaborating with influencers. They are great kids: they understand what an audience likes and people trust them. If you want to connect with TikTok users and relate to them, influencer marketing is a useful promotional tool. But make sure your target audience matches your influencers and values and that they match.
5. Post often!
People watch hundreds of TikTok videos every day, and once you’ve grabbed someone’s attention, make sure they don’t forget you next week. But don’t post 10 times a day, choose quality over quantity! Start with 4-5 times a week to understand what type of content resonates with your customers, and as you do so, gradually increase the number of videos you publish.
Today, TikTok has become a platform that encourages brands to show the creative side and attract customers’ attention in creative ways. Chipotle, NBA, Guess have turned to the platform for advertising. TikTok has had great success and the number of people using it is increasing every day. So why don’t you try it yourself and see if it’s worth it?
About the author: Polina Skinkevich is the content director at Words – an online ordering system for restaurants. She often writes articles about small business development strategies, client successes, CRM software, etc.When not at work, she likes to take pictures, learn Mandarin and travel.