April 11, 2018
6 minutes of reading
Comments expressed by Businessmen the contributors are their own.
The following excerpt is from Jason R. Rich’s book The ultimate YouTube for Business guide. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or Click here to buy it directly from us and SAVE 60% on this book as you use the code MARKET2021 through April 24, 21.
There are many ways to increase viewers / subscriber loyalty on YouTube. Many of these activities will take time to manage, but are free or inexpensive to use.
1. Include exact and relevant keywords in the video’s title, description and tag
As you’re uploading and publishing each new video, compose a creative, well thought-out, informative and engaging title for each video, as well as a concise, direct, and compelling detailed description. . Equally important are the tags you associate with your video.
Every word in a video’s title, description, or tag (s) becomes a searchable keyword – not just on YouTube, but through search engines like Google. Ideally, if someone is interested in a topic related to one or more of your videos (or your YouTube channel), they’ll be able to easily discover your content by entering appropriate keywords or phrases. related search words into the YouTube or Google search field.
You will be amazed by how many views you can gain based on people who randomly use keyword searches to find your content. It is therefore essential to incorporate as many keywords as possible in the video’s title and description, while also incorporating related keywords in the form of tags. All of this is done when you upload your video, but it can also be updated at any time through the YouTube channel’s Video Manager menu to reach a wider audience.
2. Make use of social media
Social media can be a powerful tool for promoting your company, products / services, and your YouTube channel (and its content). Social media also offers another unofficial way to interact with your viewers and subscribers.
In today’s world, a corporate presence on social media is essential. This can be done for free. However, managing the different social media accounts (including your YouTube channel) can be time consuming. You can also use paid advertising on a variety of social media platforms to quickly reach a highly targeted and relatively inexpensive audience. This is a popular way for companies to quickly increase their YouTube channel viewership.
If you have the budget to promote your video, consider using the keyword ad above Facebook. These ads are inexpensive, highly targeted, flexible, and easy to create and launch. You can start advertising on Facebook for as little as $ 50 and start reaching potential viewers in minutes.
3. Post comments on videos produced by others
However, another way to promote your video is to find influencers who are also targeting your audience and become active on YouTube channels, Facebook pages, and media feeds. their other society. This can be done by posting your own comments on their videos and by participating in online chats. The comments you post to other videos and channels can help increase your online popularity, assuming the comments you post are constructive and insightful. Never be negative, unprofessional, or rude in public comments you post in relation to content created by others.
4. Organize live, interactive video chats in real time
Another way to interact with your viewers and subscribers is to hold live video chats or video conferences from time to time and invite your target YouTube audience to join. This can be easily done using the YouTube Live function, or you can use a third party service, such as YouNow (www.younow.com), Twitch.tv (www.twitch.tv) or GoToMeeting (www. gotomeeting.com), which allows you to host free or low-cost live video conferencing or live stream – for an audience comprising a small number of people to thousands of viewers. You can then publish recordings of your live conferencing or chat on your YouTube Channel so that others can access the content on demand.
The live video streaming gives your viewers and subscribers the opportunity to interact with you in a safe and real-time online environment. Many successful YouTube businesses and personalities host weekly or monthly live broadcasts to interact more directly with people who have similar interests in them, companies or products or services. their.
During the live broadcast, text-based chat allows people to ask questions for you, the host, which you can answer. Some live broadcast services also allow you to “guests” who are watching your broadcasts. Using their webcams and computers or their mobile devices, they can see and hear them in a split-screen video format so guests can see and hear you, you can see and hear them and the whole thing. Your audience can see and hear both you and your guests.
Please note that there is no time limit for live broadcasts. However, you will want to monitor your audience in real time and based on whether your audience is growing, stagnating, or shrinking (since people stop watching live broadcasts), put in make a reasonable decision about the end time. Some YouTube users and YouTube channel operators promote an ongoing schedule of when they hold live broadcasts so their viewers and subscribers can plan attendance. Others go live at random dates and times, based on their availability or when they have something to say.
Related: 10 Laws of Social Media Marketing
5. Organize your channel with playlists and categories
By arranging groups of related videos with similar or related content types into playlists, you will encourage viewers to watch multiple videos in a row in the order that you define them. best for both you and them.
Using Tags and End Screens in your videos and links to other content in the description for your videos, you can easily promote other relevant content your channel offers. Encourage viewers to watch more than one video at a time.
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