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5 ways to sell proficiently


Learn how to overcome the five biggest fears in selling and become a master salesman.

January 22, 2020

5 minutes of reading

Comments expressed by Businessmen the contributors are their own.


The following excerpt is the word Debbie Allenbook of Success is easy. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound or Click here to buy it directly from us and SAVE 60% on this book as you use the code LEAD2021 through 4/10/21.

to master both and Very important to your continued success. After mastering marketing, I became a sales student. I learned about creative ways that feels comfortable, practical and authentic to me. I have learned to sell with an open heart and always from one place to serve.

I also found a way to make selling fun. It feels good to influence other people and then sell my services easily. I found that people started to thank me for making the offer sincerely and thoughtfully. I no longer felt like selling, and I became interested in selling. In fact, I learned how to sell effectively this way and now I enjoy teaching it to others. Selling this way is an art form when it becomes easy and natural. Sell ​​in a way that is truly authentic with your way of doing it and people can easily say “yes”.

Fear of selling is common, but overcoming those fears is essential to business success because you’ll always have to sell something to survive. Here are the five most common selling fears and how to avoid them:

Related: How to become a lifelong learner is a must if you want to achieve and maintain success

first. of denial.

Although this is a powerful fear, you need to learn to overcome it quickly. After all, being rejected by the prospect hasn’t killed anyone yet! In selling, the best way to overcome the fear of rejection is to understand that it’s only part of the process. Selling is simply an offer or an opportunity. It is only a challenge when it is done ineffectively, such as when someone is rude, pushy, or intrusive. But this doesn’t happen when you approach sales from a service provider.

2. Fear of objection.

Many business owners do not have a dedicated sales team, so they need to take on the role themselves. It’s important to understand what prevents potential customers from making a buying decision and then not making a personal decision. Once you know why a prospect is hesitant, you can respond to that particular objection. When you practice dealing with objections, you will know how to react to almost anything that happens your way. For example, a customer might say, “Your service costs too much money.” To overcome this objection, justify costs by breaking your total investment into smaller chunks so that potential customers can see the value and why the price is reasonable.

Related: How to Make Faster and Better Business Decisions

3. Fear of change.

When the market changed, so did sales. Today’s buyers are more educated and don’t want to be “sold to”. But buyers want to invest in a reliable advisor or a great service. The best way for you to overcome your fear of how sales have changed is to think about a change that has a profound impact on another area of ​​your life. This will ease your fear of trying something new and give you the confidence needed to transform things.

4. Afraid of talking on the phone.

Some people are intimidated by the idea of ​​having to pick up the phone and reach out to potential customers. This fear comes from the feeling that you are bothering someone. To get around this, avoid cold calling and try to schedule a call time with potential customers in advance. This eliminates the calling process and allows you to prepare for the call in advance. Ask potential customers the right questions before the call prepares you to get into the matter, support potential customer needs, and make selling easily over the phone.

5. Afraid of asking.

Why do some salespeople keep talking about a product or service instead of asking for it? This fear puts you in the position where the prospect has to do the decision-making work. When this happens, there are no offers and no end offers, no discounts. If you have overcome all of the potential client’s objections and come up with a solution that works for your prospect, you have achieved your goal and are fully confident in winning the right to love. demand for their sales.

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