Home Marketing 5 YouTube descriptive templates have made our videos go viral

5 YouTube descriptive templates have made our videos go viral

YouTube is the second largest search engine, with more than 2 billion users every month – so this is an undeniably powerful channel for your marketing efforts.

However, if you’re not using YouTube for your current marketing strategy, you’re not alone. In reality, businesses choose Facebook as a channel on YouTube, even for video content.

In 2018, the HubSpot Academy team also failed to take advantage of YouTube. But in the second half of the year, the team was concerned about the huge losses in traffic they could experience if they didn’t get on board – so they implemented a strategy that allowed them to Increase YouTube subscribers by 25% in just two months. Since YouTube is a search engine, part of that strategy relies on video optimization to increase your chances of being discovered.

One of the most important tactics to optimize your YouTube channel are writing descriptive descriptions on YouTube.

YouTube channel description

The YouTube channel description is similar to the website’s “About” page. In fact, it even appears in the “About” tab on your channel’s YouTube page.

youtube-channel-descriptionYouTube channel descriptions convey to your content’s potential viewers: what you’re talking about, what you’re addressing, and why. You won’t just be communicating what you discuss but also what you bring to the discussion and why they should listen to you. The goal here is to turn one-time viewers into your permanent subscribers and content consumers. You will be able to add this when Set up your YouTube channel.

In addition to its primary goal of turning viewers into subscribers, YouTube can also collect this text information and can help your channel be found by people searching for your channel like yours. With that in mind, make sure to use terms that you think people will use to search for your content.

Video description on YouTube

YouTube video The description can be found below the video’s viewport.

Youtube video description below the video viewWhile the YouTube channel description is about the piece of video you upload, each video will also need a unique description to increase the likelihood that your video will be found when someone is searching for a particular topic. can.

In this video, creators summarize the question posed and specify who the video is targeting. This text will help the audience (and YouTube) understand the content of the video. In addition, it is also important real estate to include contact information and a call to action.


Finally, if you are ready to get started use YouTube to engage and convert audiencesIt’s important that you optimize your video description for SEO. If you’re unsure how to start creating compelling YouTube descriptions keep reading – here we’ll explore the different tactics you can use and provide templates to make sure. You have everything you need to stand out on YouTube.

How to create compelling video descriptions on YouTube

first. Use YouTube’s Descriptive Template [Free Prompts]

HubSpot compiled Seven templates featuring videos on YouTube to help your business provide context for viewers, rank better in search, organize your team, and link to relevant pages on your website.

HubSpot's 7 YouTube video descriptionsDownload These Templates For Free

2. Interpret your video content.

To discover the best tactics for writing YouTube descriptions, I spoke with Eric Peters, Director of Senior Growth Marketing in HubSpot’s Academy team. He told me, “[YouTube descriptions] is one of the main ways YouTube knows your video content. Include links, additional resources, links to other videos and playlists, etc. Make sure the description box is easy to read. “

As Peters notes, interpreting your YouTube video and incorporating keywords into your description not only boosts SEO rankings, but also helps increase reach for the deaf and hard of hearing. For that reason, it’s also absolutely imperative to add subtitles to your video.

For example, look at one of them HubSpot Academy YouTube Video description:

Transition for YouTube Video Description

As you can see, the YouTube description is extremely different from the meta description of the website. In the YouTube description, you have space to go in depth and explain the content of the entire video and even link to external resources.

Peters told me, “You get 5,000 characters in total, so take advantage of it. Many creators use asterisks or all caps to distinguish a title from content because it’s text. Consider writing a textual version of key points from the video or even copying the transcription of the video into the description. “

3. Include a CTA.

Your YouTube description is a great opportunity to ask viewers to continue engaging with your channel or find more resources to help them learn more about topics of interest.

For example, let’s say you create a brief YouTube video “How to add a filter to Instagram”, but you also have an in-depth blog post “How to use Instagram for marketing” – why not link to it in the section describe? Most likely, anyone watching your Instagram video on YouTube will be equally grateful to learn more through a blog post.

Alternatively, maybe you just want to ask viewers to subscribe, turn on notifications, or share your content with their network. These are all acceptable CTAs for your description.

Also, it’s important that you format your description to make sure you put the most important information first – as Peters advises, “the first 200 characters are in the ‘more’ first screen on the box. description, so if you want your CTA / link to be the most visible to people, keep it within the first 200 characters. “

YouTube video description collapsed with the extra display box highlighted

After the first 200 characters, your text will be cut off and the viewer needs to click “Show more” to see the rest – so it’s important that you count the first 200 characters.

4. Add your personality.

YouTube descriptions should be interesting and showcase your brand’s personality or unique voice to your audience. Unlike traditional forms of advertising, this is your opportunity to infuse creativity and humor into your content.

Brian Dean’s YouTube channel is a great example of this – his YouTube descriptions often reflect how he speaks. The descriptions are straightforward and straightforward, and he feels like he’s writing a letter to a friend.

Brian Dean Describe the video on YouTube

To learn more about using YouTube for marketing purposes, consider taking a full look at HubSpot Academy Marketing course on YouTube.

Sample description on YouTube

Now that we’ve covered the basics, let’s take a look at a few templates that you can use to create compelling YouTube descriptions today.

Template for your channel Description

You can create a playful, straightforward ‘About Me’ channel description, like this one:

Alternatively, you can create a YouTube description that describes what your company does from a third-person perspective, like this:

Sample for your video description

If you’ve done an internal interview, you can keep your description short and straightforward to describe your conversation and why it’s important to your audience, as well as a CTA:

Alternatively, if you want your description to help new viewers find your different channels, try creating a description like this:

Finally, if you want to focus on creating a description that explains your video content and incorporates keyword descriptions, give this a try:

Finally, YouTube description templates can help you reduce the amount of time it takes to upload and optimize your YouTube videos, getting them to your audience quickly and with less effort. Just make sure to customize the text to enhance the reading experience because you want to be as helpful as possible to your audience.

Editors’ note: This post was originally published March 2019 and has been updated for inclusion.

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