Home Marketing 6 creative strategies for driving traffic from Pinterest

6 creative strategies for driving traffic from Pinterest


Pinterest is an undeniably powerful opportunity to reach and convert new audiences.

If you don’t believe me, consider this: The foundation is over 250 million users. And roughly 90% of Pinterest users say they view content online to make purchase decisions.

However, standing out on Pinterest over using Pinterest as a powerful distribution channel are two different things.

If you start to see an increase in followers on your Pinterest account, you might want to consider how to turn those followers into real leads for your business.

Here, let’s explore some creative strategies for turning the followers you get on Pinterest into traffic for your website and social channels.

1. Create a table using related keywords.

A board – or an organized set of related pins, for easier detection – is a necessary component for a good user experience on Pinterest.

For example, CoSchedule, which has almost 17,000 followers on Pinterest, sorted their pins into boards titled “Content Marketing”, “Social Media Marketing”, “Marketing Inspiration” and more. :

CoSchedule's Pinterest Board

New followers can easily find the pins they are looking for using these broader categories, which is why you should use popular keywords when creating your boards, as CoSchedule did.

Additionally, these keyword-optimized tables can help make your Pinterest content more discoverable on search engines when someone searches for related keywords – especially on searches. Google images, as Pinterest is primarily a visual channel:

Google image search results page for the search term, "Best marketing statistics"

As shown above, two images from Pinterest appear on the Google Image search page for the search term, “Best Marketing Statistics”. Because Create Table With searchable keywords, you’re more likely to reach users both on and off Pinterest.

2. Take advantage of rich pins to make sure your Pinterest content is up to date.

Simply put, Rich Pins can sync with your website to ensure your content is updated on Pinterest when you make any changes to those pages on your website. .

There are a number of reasons you can use Rich Pins. If you post your products on Pinterest, Product Rich Pins can ensure availability and prices are updated automatically as those factors change on your ecommerce website.

Additionally, if you post a recipe, the Recipe Rich pin can add additional information to the recipes you pin to your website – including portion sizes, diet preferences, and ratings – to increase ability to explore.

Finally, Article Rich Pins will add the title, title, description and line by line information of the article or blog post’s author to your Pinterest page when you pin a post.

These little details help ensure your Pinterest content stays fresh when a user finds it. Especially if you’re aiming to drive sales for products from Pinterest, it’s important to use Product Rich Pins so people don’t get disappointed when they see prices or information differ between Pinterest and your product pages.

3. Pin consistently and regularly.

You can’t expect a lot of traffic from Pinterest if you don’t pin content frequently on the platform. Pinterest, like any social network, requires a long dedication and work to see results.

You wouldn’t expect to write a blog post for your website, and as a result see a huge, steady stream of traffic – and neither does Pinterest.

Also, as your followers grow, you want to provide interesting, high-quality content to increase brand loyalty and Hold your followers are active on your site. By regularly pinning, you’re increasing your conversion rate to fans of your brand – this will ultimately drive them away from Pinterest and into your website or social pages.

4. Optimize your pins – and tables – for search.

At its core, Pinterest is essentially its own visual search engine. And, like other search engines, keyword-optimized content works best out there.

Additionally, keyword optimization for your Pinterest profile increases your chances of naturally ranking above other Search engines and drive traffic from search engines like Google to your Pinterest page.

To optimize your Pinterest page, consider inserting brand-related keywords into your profile and profile, pin description, board title, table description, and even alternate images. the text of the content you post on Pinterest.

This can help your images appear on Google Image search results, as well as improve your chances of ranking on Pinterest for the keywords you want.

5. Create pin images and use them to link to original content on your website or social pages.

One of the easiest ways to drive traffic back to your website is to create unique, original content specifically for Pinterest, then use that pin to link back to your website or top post. your blog.

Consider, for example infographic below, which I found while searching for “the best social media platforms” on Pinterest:

an infographic on Pinterest by titled digichefs "Which social media platform is best for your brand?  ''

It’s a good idea to create your own unique, visual value for Pinterest. In this case, I can find the answer to “the best social media platforms” by looking at the infographic without leaving Pinterest – which helps to provide a good user experience. than.

However, if I find unique value in the content, I might want to click on the brand’s website to learn more about their business or see additional content. When I click on the digichef URL, I will be taken Original page for infographics, on business website:

A blog post on digichef's website, which includes native infographics on social media platforms, which you can also find on Pinterest.

You can try a similar approach with your own Pinterest strategy. Consider how you can create unique, indie content that will work well on Pinterest. Alternatively, perhaps you can post infographics or other visual content you’ve created for your brand on Pinterest, with a link back to your website.

6. Follow similar brands for content inspiration, as well as an opportunity to re-pin images that match your brand.

With Pinterest, each pin you save doesn’t have to be original branded content. Instead, an easy opportunity to increase engagement is to re-pin the images that match your brand to share with your own followers.

Additionally, following other brands can increase traffic to your own Pinterest profile and ultimately your website. When you follow someone on Pinterest, Pinterest sends them a notification letting them know they have a new follower. Some of those people may then follow you back, which is a great way to increase your audience.

Tracking similar brands can also help you identify popular or trending content on other profiles, as well as gaps in your own Pinterest content strategy.

For example, if you work at an interior decoration ecommerce store, you may find that many of your competitors are posting ‘Easter Decor’ images:

From Pinterest "Shop by brand" categories on the search results page for "decorate the easter house"

This can inspire your team to create your own version of Easter home d├ęcor, as well as other pin boards and seasonal boards.

Finally, consider partnering with some brands that have complementary products or services for you. For example, Benefit Cosmetics partnered with Shutterfly to create a “site.Wedding photos: cosmetic benefits x Divas Wedding Paper“:

The Pinterest page introduces collaboration between cosmetic benefits and shutter for the wedding

This page is filled with pins related to both makeup and the big day stationery. To expand your reach and add value to your followers, you can try partnering with other popular brands on Pinterest.

Final, creates a successful Pinterest strategy work and dedication, but if you see Pinterest as a popular social platform for your target audience, then it can take a lot of time and effort to increase your followers and increase in popularity. brand awareness and ultimately drive sales.

Pinterest Template

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