Home Stock Market Amazon launches new food brand, Aplenty

Amazon launches new food brand, Aplenty


Amazon.com Inc.
AMZN,
+ 0.21%

said on Monday it launched a new private label food brand, Aplenty, which will include snack items like pita chips, crackers and mini biscuits, as well as seasonings, real frozen foods and staples in the pantry.

Amazon’s latest label comes after a year of pandemic, in which consumers cook and snack more at home.

Overall, online grocery sales also grew 52% in 2020, according to the JLL’s 2021 Grocery Tracker report. JLL provides market research, retail business insights and retail asset management services.

“It is unlikely that people will give up online shopping even if vaccines are widely available – with improvements in efficiency and cost, many customers already
The report adds convenience to their weekly routine.

See: Smoothies and salads: Kroger said these four items accounted for 28% of its product sales

However, the report says that widespread COVID-19 vaccination will spur increased dining at restaurants and possibly affect the grocery business.

But home food will always generate sales, and grocery retailers are working hard to continue driving demand, with private labels being a key part of that strategy.

Kroger Co.
KR,
+ 0.50%

says their private label is already a $ 26 billion business by 2020. A pilot program for Home Chef ready meals is coming soon.

Target Corp.
TGT,
-0.13%

will also launch another food brand in April, Favorite Day, which will focus on snacks.

Of the most recent earnings, Target says it has 10 owned brands with $ 1 billion in sales.

Also: Aim to launch another food and beverage brand in April, Favorite Day

Read: ‘Plexiglass will be around for a while’: Shoppers are still worried about COVIDs but return to stores

And Albertsons Cos. Inc.
ACI,
+ 2.49%

announced in late March that it was partnering with Google for a range of technologies that make it easier and more convenient to shop for groceries online.

As of now, Amazon shares have risen 3.8% while the S&P 500 index
SPX,
-0.02%

increased 9.9% during this period.

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