Amazon is branching out into hair styling with the launch of the online retail giant’s first salon in London.
Amazon Salon, announced in one blog posts on Tuesday, which will be located on two floors of a 1,500-square-foot building in Spitalfields in London’s East End, and, the company said, will offer traditional services including cutting and drying as it opens. open to the public in the coming weeks.
But it will also showcase new products and the industry’s latest technologies.
This includes augmented reality technology, allowing customers to experiment with virtual hair colors, as well as “point and learn” technology where customers can point to products on display and learn more about them. on the screen. To order, customers can scan the QR code to redirect them to Amazon.co.uk. shopping page.
The news comes just weeks after Amazon chose London to open its first physical store outside of the US, as it seems to capture a portion of consumer spending on groceries. Since then, it has opened two other Amazon Fresh stores in the UK capital.
said the London hair salon would be “an experience site where we introduce new products and technologies” and there are currently no plans to open other Amazon Salon locations.
“We designed this salon so that customers can come and experience some of the best hair stylist, hair care and stylist technologies in the industry,” said John Boumphrey, Amazon UK Director in the UK. “We want this unique venue to bring us one step closer to our customers and this will be where we can collaborate with the industry and test new technologies.”
Elena Lavagni, owner of Neville Hair & Beauty in London, provides hair care and styling services. Amazon did not disclose pricing details.