Home Marketing Announce our investment in OneSignal

Announce our investment in OneSignal


Expanding interactive channels is leveling the playing field for businesses of all sizes to attract customers back to their products.

This is especially true for modern software companies. Their products increasingly rely on non-product communication channels to increase customer awareness, engagement, and success.

For data-driven teams, this is particularly strong: the rise in personalization, content optimization, and custom delivery have become a driving factor for accessibility and retention. image of a company’s loyal customer.

Some of the world’s best brands have caught the spotlight, making a difference through integrated messaging methods that reach users across devices at the right time.

Enter OneSignal. Founder George Deglin and his team started out as a small team of game and app developers solving their own problems by reaching their users in a unified way. They built OneSignal to initially power push notifications.

Today, they are a customer interaction platform chosen by more than 1,000,000 developers over 500,000 live applications and nearly 4% of websites on the internet. They built a mobile and web SDK that developers install and marketers use to provide push multi-channel web and mobile messaging, in-app messaging, SMS and email.

HubSpot has worked closely with OneSignal for one development integration (in Beta) is now available on our market and we are always impressed by the strength of their product and the considerable value it can bring to the core HubSpot experience of our guests. row.

In addition to our integration, we are excited to announce HubSpot’s investment in OneSignal as we continue to collaborate with their team in delivering remarkable messaging experiences to their customers. I.

Will DeKrey, one of HubSpot’s product lead, shared a little more about the two businesses’ collaboration after months of working with their team:

“Through HubSpot’s Marketing Center, we want to help marketing teams build remarkable customer journeys across all the channels their audiences spend time with. This integration combines ease of use. HubSpot’s marketing automation capabilities and vast power with access to key channels that OneSignal has cultivated with specific expertise, such as web and mobile advertising. marketers will enjoy being able to exploit these channels, tailoring their push messages to the rest of their marketing and leveraging CRM data on the path to driving personalization. “

In addition to a great product, OneSignal has built a great team and we’re excited to assist them in the next stage of development. We have no doubt that the OneSignal journey is just beginning and we are honored to be a part of that story.

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