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Apple announced AirTags for lost items, thin iMac with new colors According to Reuters


© Reuters. FILE PHOTO: The Apple Inc logo is hung at the entrance of the Apple store on 5th Avenue in New York


By Stephen Nellis

(Reuters) -Apple Inc announced a line of thin, connectivity-focused iMac computers for the home world using its own processor chip, continuing to move away from Intel (NASDAQ :).

The company has also introduced a range of products including AirTags for finding lost items and a podcast subscription service. AirTags will cost $ 29 per or four for $ 99, while the iMac will start at $ 1,299. Both will be available starting 8 a.m. ET (1200 GMT) on April 30.

Apple introduced a thinner version of the iMac computer, which uses a custom-designed central processor and comes in seven colors, including purple and green. With a 24-inch (61 cm) screen, the iMac is only 11.5 mm thick.

The new IMac also has a front-facing camera and a range of higher-quality microphones, responding to complaints from consumers during the pandemic that the computer camera was not keeping up with the company’s iPhones and iPads in the age of video calling. lan.

The company has also announced podcast subscription services that will compete with rival Spotify (NYSE :). Apple says subscription prices will be set by creators and paid monthly. Apple will charge creators $ 19.99 per year for its podcast show.

Apple also updated its Apple TV decoding box with better colors and a faster processor. The new Apple TV 4K will also allow users to improve the TV’s picture using the light sensor on the iPhone.

Apple says spouses and partners will be able to share and consolidate credit lines with their Apple Card, which CEO Tim Cook describes as an important step towards helping people build their credit score. easier.

Apple shares (NASDAQ 🙂 have risen almost 95% over the past year, faster than the 63% gain in the Index, thanks to record sales of $ 274.5 billion for FY2020 when consumers stockpiled electrical appliances. died during a pandemic. Apple shares fell 1%.

Macs and iPads make up $ 52.3 billion in fiscal 2020.

“The iPad Pro is not a big seller, but they blur the line between Mac and iPad. How Apple distinguishes between the iPad Pro and the Mac will be very interesting to follow, “said Ben Bajarin, chief analyst of consumer market intelligence at Creative Strategies.

The AirTag announcement could lead to a new round of complaints to lawmakers that Apple is hurting smaller competitors. Tile, a startup that has been selling a competition tracking device for nearly a decade, last year testified in front of the US House of Representatives that Apple’s App Store rules lead to use of its products. Tile is tougher and will be called in front of the US Senate to testify on Wednesday.

Apple says it must follow the same App Store review rules.

Bob O’Donnell, head of TECHnalysis Research, said he doesn’t believe followers will turn into a big business on their own. “Because they’re late with this, it might not be that much different than when Apple got into decoding boxes like the Apple TV. They’re a player. They’re there, but they’re not big,” he said. to speak.

But Bajarin says trackers can keep people tied to their iPhones if they rely on them to find items like keys and wallets.

“The more you buy into a hardware product, the less likely you are to leave,” Bajarin said.

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