Home Stock Market Apple launches new iMacs and iPads with custom chips

Apple launches new iMacs and iPads with custom chips


Apple Inc. launched the new iMac and iPad with the M1 chip at a spring event on Tuesday.

apple
AAPL,
-1.42%

launch a new iMac with the M1 chip. Desktops come in a variety of bright colors and Apple’s custom chip, the company says allows the computer to run cool without loud fan noise. This computer also has a 1080p camera for FaceTime and a new power adapter aimed at reducing clutter on the desk.

The device starts at $ 1,299 with four color options, and Apple will expand the lineup to include seven colors in the $ 1,499 model. Both are available mid-May, with pre-orders starting April 30.

The company started rolling out Macs with its custom chips late last year. Though now on Mac has seen sales essentially unchanged from 2017 to 2019It saw a resurgence in 2020 during the pandemic as people flocked to buy devices to make working remotely and going to school easier.

The electronics giant argued that custom chips offer performance and other benefits over Intel Corp.
INTC,
-1.74%

Apple chips have previously been used in its Mac line, and CEO Tim Cook said during the company’s latest earnings call that the chip gives Apple “a new trajectory of growth that we not in the past ”.

The iPad will also start incorporating the M1 chip, with Apple announcing the iPad Pro with this chip.

Apple also announced the AirTag tracker, a long-rumored new product category. These tags use Apple’s FindMy network to keep track of things by providing visual, tactile and other feedback to help people locate AirTags tags and their attachments. Everyone can join without sharing location. The device will cost $ 29 or $ 99 for a four-person package. Availability starts April 30, though people can pre-order starting Friday.

Apple usually saves its iPhone notifications for the fall, though it announced a new purple option for iPhones at Tuesday’s event. The company will also upgrade its Apple TV streaming device, add an A12 chip, and a newly designed remote.

The company also plans to make its Apple Card easier for family members to use together. Your spouse and partner will be able to build equal credit, which Cook says will make the credit management more fair. The company will also allow people to get Apple Cards for family members 13 and older, with the option to limit spending.

Apple is redesigning its podcast app to make it easier for people to find shows from their favorite creators and subscribe to subscriptions that can unlock perks like early access, or experience without ads. New version of the app launched in May.

Apple’s spring event takes place ahead of the annual WWDC developer conference, slated to start June 7. That event will introduce updates to Apple’s various operating systems. and perhaps some additional product announcements.

Apple shares have risen about 1% over the past three months according to the Dow Jones Industrial Average
DJIA,
-0.91%
,
of which Apple is a component, has increased by 8%.

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