Home Entrepreneur Challenges and opportunities for entrepreneurs in pandemic times

Challenges and opportunities for entrepreneurs in pandemic times


During the first five weeks of incarceration, society and economies have been more digitized than in the previous five years.

April 22, 2021

5 minutes of reading

This article is translated from us Spanish edition using AI technology. Errors can persist due to this process.

Comments expressed by Businessmen the contributors are their own.


By Renzo Salas, Financial Coordinator Argentina, Chile and Peru Wayra

With the appearance of pandemic last year and demand for digitized acceleration More people have talked about entrepreneurship, innovation and digital transformation. When doing a search for startup-related notes, chances are that there are successful cases of companies starting from scratch to becoming unicorn. Unfortunately, the reality of most stories regarding this ecosystem is not.

A big part of starting a business failure due to various factors such as lack of capital, not achieving a product that fits the desired market, not achieving market pull at the desired level or simply poor timing, among others . Everyone can imagine the challenge to start a company, and entrepreneurs have certainly faced it at least once.

Whether it’s a startup looking for its first sales or a startup with operations in 5 countries, it’s never been easy and there are simpler ways to make a living and less demanding.

This entrepreneur is a person who arouses admiration, because despite adversity and always fighting against tradition, he always seeks to bring his vision to reality. His passions define him, to contribute to the world through a product or service to solve someone’s problem somewhere.

Here are some of the key challenges and opportunities that entrepreneurs face in an ever-changing environment:

1. Leadership at a long distance: Measures of social distance involve team management and work methods that maintain synergy and motivate it throughout the organization. Today, startup leaders have to open up more space for their collaborators’ growth, empowerment and trust.

2. Digital conversion: During the restricted first five weeks, society and economies were more digitized than they were five years earlier under the Telefónica Movistar Digital Treaty. Regardless of their size, companies have recognized the need to adopt new technologies and implement new flexible and innovative ways of working, such as telecommuting and off site customer service, to gain profit and even to survive.

Digital companies have grown significantly, in the latest figures published by US tech giant GAFAM ( Google , apple , Facebook , Amazon and Microsoft Their income grew double digits, despite the global crisis and paralysis.

3. Enterprise investors: Risky investment Funds or corporate investors also face risks in their business models associated with entrepreneurs and regardless of economic conditions they continue to bet on them, according to the Association. LAVCA private equity investment, raising capital by 30%. the first half of 2020 compared to the same period last year. For example, Wayra has invested more than 49 million euros in startups and nearly 500 million euros has historically been invested by third parties in companies in its global portfolio.

It is important to convince a passionate investor to solve the problem through a different product or service than traditional, as a breakout in the market and setting trends will define that problem.

4. Value Proposal: Considered the basis of business, it lies in the heart itself and DNA. It is essential that startups know the value-added of their product and the differentiating factors of the product in the marketplace, what it contributes, add value and solve problems for companies and people in different locations.

The year 2020 presents unexpected challenges and the first months of 2021 are certainly no different. of adversity and uncertainty, thanks to its resilience, rapid adaptation and the desire to change the world by providing the latest technology.

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