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Creatio’s Katherine Kostereva: A low-coded platform is the answer to the Growing Automation Challenge


I spoke to Katherine Kostereva four years ago during her company’s user conference. The company she founded back then was called bpm’online, but today it is called Creatio and recently raised $ 68 million to further build their codeless low-code platform that aims to make it easy for non-IT people to use interfaces to automate business processes. their own joint.

Four years ago we talked that 80% of companies did not fully automate their critical business processes and its impact on productivity and efficiency. So I’m eager to go back in one Recent live chat on LinkedIn with Katherine to see where things are right now and how the pandemic could have affected everything.

Here are the edited transcripts from part of our chat. Click on the embedded SoundCloud player to listen to the entire discussion.

A whole new world of automation

Katherine Kostereva: What I see today in the market, and to be honest, I didn’t see much about it four years ago when we last said the low and no code disruptions were happening in the market. You like talking numbers, I like talking numbers, let’s talk numbers. The world’s 1.7 billion knowledge workers, all using at least one software. For example, in the banking industry, a knowledge worker would use at least 10 software. Therefore, the demand for software applications is huge. And now 500 million applications will be built in the next few years.

The question is, how can we satisfy this need? And low code, no code is the answer to this question because at Creatio and many of our other companies in the industry, we believe that low code, no code will reshape the market and actually provide Tool for knowledge workers rather than for IT professionals to automate their processes. So, thanks to this technology, the penetration of business process automation and software applications will increase greatly in the coming years. We will all see that.

Small Business Trends: So the answer to the lack of process automation is that having these low-code platforms make it possible for the average person to do it without having to ask for help from people. do information technology?

Katherine Kostereva: That’s what we see every day. That’s what we see with customers, marketers, sales reps, Creatio operations automating their processes using low-code, no-code tools without the need to IT help, no IT expert needed. And why? Because there are a lot of IT professionals in the world. So, overall, how much are they? 100 million IT professionals worldwide with 25 million programmers or software developers. So that’s the number and the 1.7 billion knowledge workers really need their jobs to be automated.

How is it possible? The answer is there is no other way, but to give those tools to knowledge workers who will automate, it is a challenge. The market is being reshaped and the market is being disrupted by low-code, no-token technology because there is no other way to satisfy demand. And the demand is huge because everyone needs those apps to automate their business processes.

The automation scene changes rapidly

Small Business Trends: One of the things people talk about a lot and it’s getting a lot of attention, and yes I think RPA (Robotic Process Automation). You talk about low code, no code, you talk about RPA, and then you have intelligent process automation (IPA) because sometimes it’s a bit confused with certain people. How does all of this work together? How low code, no code and RPA and IPA, how do they all work together to really help the ordinary business people, for example?

Katherine Kostereva: So let’s talk about low-code marketplaces, not coding in general and then about RPA as part of it, okay?

Small Business Trends: Okay.

Katherine Kostereva: Today’s general market is like $ 20 billion, possibly a global low-cap, no-token market with predictions of $ 200 billion in eight years from today. So the growth rate is unbelievable, like one of the highest growth rates in the software market. The market is currently fragmented. Though the segments are starting to take shape. So different segments are popping up right now. RPA is one of those segments. For example, spreadsheet apps like Smartsheet and Airtable will be another segment of low-code, no-code apps. Another segment would be API integration, such as Zapier. Another example is low code BPM (Business Process Management), not code like Creatio.

So all kinds of low-code, non-code different applications are emerging. And they come from different use cases. For example, this RPA example you give will be a very different use case from Smartsheet use cases or with Creatio use cases when we automate business processes on operations. main office activities and intermediate office activities. So use cases are very different, but they all make one thing important: let knowledge workers automate their business processes quickly and change them. with fast speed.

Code low code and Customer Experience

Small Business Trends: So how do you see those people being able to take advantage of this low-code environment in customer experience and customer interaction, which is of that essence?

Katherine Kostereva: I love talking about that. So what are the standard use cases for Creatio? Our clients might choose Creatio for just a small business process, I don’t know, with 20 people involved in the process. They build this, say as a customer referral. Referral is a great example. So they build a referral process on our platform, and then they begin to extend this process within their organization.

So the knowledge workers, who we call citizen developers, they use our application and they start using it for various processes, managing leads. , loan. If it’s financial services, debt collection, customer retention, contact center automation, you name it. So the list kept on repeating.

Take, for example, Salesforce automation. There are many different types of sales processes; direct sales, business sales, transactional sales, channel sales, field sales, like all kinds of new processes. And then when we take one of them, let’s say channel sales, channel sales will be either reference agency sales or integrated sales. They are all different types of business processes that need to be automated somehow.

And this is not an uncommon situation, Brent. That’s really what I mean when we talked four years ago, when we went to their organization and they have one, two or three, even five automated processes, but they have five. other processes have not been touched yet and they need to be automated. So that’s what I’m talking about … Let me put it this way, Brent, every company today is becoming a software company. Especially with the pandemic, especially with the acceleration we’ve seen, every company is becoming a software company, and every company wants to own their technology.

When I say own, I can literally change, adapt and do whatever they need with this technology. So to provide those tools to our customers, that’s the greatest privilege we see at Creatio here and for our colleagues too.

No Low Code Code is the new black color for automation

I want to get back to that number, 500 million applications built within a few years and 25 million software developers. There is no way that this need can only be satisfied by software developers. It is just not possible. There is no way that it will be done the traditional way.

Low code, no code is a new way of automation. And that’s why, what I really believe, and actually there is another interesting analysis from Gartner, 65% of enterprise software by 2024 will be built on low code, no code. and will use elements of low code, not code. So that’s certainly the corporate market disruption we’re seeing, and Creatio is delighted to be an important part of this market disruption and change.

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This is part of Live interview series with thought leaders. The transcript has been edited for publication. If it’s an audio or video interview, click the embedded player above or subscribe over iTunes or passed Stitchers.




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