© Reuters. FILE PHOTO: Luxury sports car manufacturer Ferrari launches a new model
MILAN (Reuters) – Luxury auto maker Ferrari (NYSE 🙂 on Wednesday revealed initial details about its new supercar, the first of three new models it has promised. in the coming months.
An active rollout of new models, not delayed by the COVID-19 pandemic last year, is a key part of the company’s recent strategy to support growth.
Powered by an 830-hp engine, the new car will be a limited edition based on Ferrari’s 12-cylinder 812 Superfast.
Ferrari limited edition cars, previously produced in a few hundred units, are even more exclusive models, with significant improvements in technology and aerodynamics.
They are reserved for the most loyal and selected customers of the home who already own one or more Ferrari.
The ‘Cavallino Rampante’ or ‘Horseshoe’ will launch next year after its first SUV, called Purosangue (Purebred), while President John Elkann said last week the company will continue with its electrical strategy. gasification, with the first all-electric Ferrari. presented in 2025.
Ferrari will provide more details on the new model, including name, selling price, expected production figures and first delivery time, during a virtual event on May 5.
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