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Fewer women than men ask for increases during COVID-19, especially in the marketing sector [New Research]


Asking for a raise or promotion can be intimidating, especially when your company is undergoing changes related to world events.

In early 2021, Aquarium conducted a survey that sheds light on the gender pay gap, which will continue if not widen in 2020.

The survey of nearly 17,000 professionals found that 63% of respondents avoided asking for a raise following “pandemic-related changes.”

When separating the huge number of respondents by gender, 42.4% of them are women, while only 31.79% are men.

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When diving into industries with the fewest requests for raises or promotions, marketing tops the list. About 54.5% Marketing professionals have not asked for a raise or promotion in the last year due to the pandemic.

While some people may be shocked by this data, many are not. After all, marketing departments are known to receive the least budgets, smaller headcounts, and less overall investment.

Meanwhile, women are said to negotiate less and apply for lower-level roles than men with the same experience. In a recent LinkedIn Posts, Women Pallets CEO Lucy Nuemanova sheds more light on why women often don’t negotiate as often as men.

“Many women avoid these conversations because they don’t want to be seen by management as ungrateful, greedy, or needy, and therefore, women are more likely to wait to be rewarded.” Nuemanova explain.

If you’re a woman in the world of marketing – or any industry for that matter, this data and insights from other female professionals may leave you wondering, “When is the right time to fall in love?” ask for a raise or a promotion?”

Below, I have listed a few times when people often ask or consider asking for a raise or promotion.

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When should you ask for a raise or promotion?

1. As your role scope grows or changes.

In your early days in a role, your job may closely reflect the duties listed in the job posting for which you applied. However, as you gain credibility and visibility at your company, you can also gain more responsibilities, which greatly expands your initial day-to-day role.

“Many people are now wearing hats more and have to learn new skills. All of these are valid grounds for asking for a raise and should be the basis of your argument when you make your offer,” career advisor Gaurav Sharma said in a recent interview.

For example, while being asked to report on your marketing projects may be a natural progression of your role and not worth asking for a raise, get a direct report when the role your initial job was not related to management or was asked to run a new job, a time-consuming marketing initiative for your company could signify a significant shift in mission and your work life, leading to a change in title or salary.

2. When you spend more time at work than expected.

As you meet more responsibilities or expectations, you may find yourself working longer hours or being asked to do more time-consuming tasks – such as regular business trips. If this was not part of your original role or was not explained to you when you accepted a role regarding these requirements, then you may want to consider asking for a raise or promotion. .

3. When you complete an expensive course or degree that will benefit your company.

Often, a course or certificate costs time and money. Sometimes, however, employers will pay the cost knowing that your growing skillset will benefit them in the long run. If your company doesn’t compensate for education in any way, but you get an additional qualification that enhances your employability, you should consider asking for a raise.

However, if you expect a raise after completing your degree or taking a course, Abby Kohu, an author and HR expert, says you should do so before getting a degree or certificate. .

Kohut said in an interview with Bryant & Stratton College. “The best time to hold the conversation is during the normal performance review cycle. Start the conversation by discussing your work performance and accomplishments at work. Then explain how that gave you additional information that will help you produce more.”

4. When you always achieve all your goals.

At some point in your role, you may find that things come naturally to you. You rarely encounter challenges or feedback and aren’t sure how to further advance with the work you’re doing well. Because of this, you may start to feel bored or overly complacent in your role.

When you regularly accomplish your goals or receive great performance reviews, it is a good sign that you are ready to take on new challenges or more responsibilities with a raise. or an accompanying promotion.

5. If you don’t get a raise in a while.

While you may not want to ask for a raise during the first few months or even the first year of your role, it’s important to keep track of how long you’ve worked without a raise. . Even if you don’t significantly change the scope of your role, you may still be able to justify asking for a raise if you have a good track record but haven’t received a raise.

Even if you think your company will eventually automatically give you a raise or promotion, it’s a good idea to ask if you haven’t received a raise recently or ever.

In a recent LinkedIn post, career coach and entrepreneur Jasmine Escalara wrote, “If you don’t tell your boss, supervisor or anyone else what you want, what makes you think they’ll give it to you?”

“If you’re looking for a promotion, promotion, or raise, then you have to TALK, otherwise it will never happen,” advises Escalera.

6. When the cost of living increases.

While many companies will raise wages every year or offer a salary that increases the estimated cost of living, be aware of what the cost of living in your area would be if your employer is not employing this strategy. this comb. If you’re working full-time, you always want to make sure your company is paying you for your rent, food, water, and other essentials.

Is there a best time to ask for a raise?

If you identify one or more of the items on the list above, it may be time to start thinking about a promotion or raise. Ultimately, though, you should discuss the raise you deserve with your manager, but there are certain times that can increase your chances of actually getting a raise.

Many companies manage their budgets, headcount, and funding-related budgets at specific times of the year. So some career sites, like Indeed, suggest:

  • Just before a new year when companies are planning their budget and number of employees.
  • In the summer when some companies make a biennial plan.
  • After your company releases good income quarterly or monthly, traffic or goal completion.
  • Only after a positive performance review or another great achievement.

Conversely, there are also bad times to ask for a raise, such as after a bad earnings report, poor performance review, or another time when your manager or boss may not be available. best mood. When you plan to chat with management, be aware of times when they will be more empathetic and responsive to your request rather than frustrated or annoyed by it.

If it’s unclear when specifically to ask for a raise or promotion at your company, career consultant Todd Henry recommends paying attention to the financial “rhythm” or promotion of the office and giving it a go. your claim at times of the year when you hear about the most promotions.

If you’re doing an excellent job in your role and feel you need a raise or promotion next year to stay at the company, you shouldn’t let this pandemic permanently stop you from having a transparent discussion. but be friendly with your boss about the career or raise you want to get soon.

Salary discussion

It’s important to remember that managers expect to eventually have a salary conversation with employees. In reality, Many companies make separate annual fund budgets just to increase and promote. So asking to see your boss about your salary or future shouldn’t be a huge shock to them, especially if you’re doing well in your role.

Also, if you have good management, they will likely answer career development conversations respectfully, thoughtfully, and transparently by explaining why you may or may not get a raise and what you need to do to get it. that.

“No matter how timely your request and how worthy you are, there are any number of reasons why your manager might deny your request for a raise — and some of them are may have nothing to do with you or your performance”. Henry wrote.

“The best response to a rejection is: ‘What will it take for me to get a raise? ” Henry explained. “Know what the expectations are, so the next time you ask, you’ll be supported by data that aligns with a manager’s threshold for raises.”

Finally, when you start a salary conversation with your manager, they’ll know that you’re looking for upward motion, understand your career development needs, and will know what they need to do to get the job done. retain you as a talented employee. Similarly, if your company can’t get a promotion or raise as soon as you ask for it, you’ll know why, what you need to do to take it to the next level, and whether your company is the right place to be. fit to achieve long-term non-term career goals.

Want to get more tips for success in your marketing role? Download the resources below.

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