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Find out where they are used and how to use them yourself


Once you’ve identified your most effective keywords, it’s time to search for how they are used effectively online so that you can find the best link building opportunities for your website.

January 23, 2020

5 minutes of reading

Comments expressed by Businessmen the contributors are their own.


The following excerpt is from the book by Garrett French and Eric Ward A basic guide to link building, 2nd Version. Buy it now from Amazon | Barnes & Noble | iTunes

Once you have compiled the list identify your market key word (MDKWs), it’s time to create queries and search for them in your favorite search engine. Here are a few ways you can do it.

Related: Do you know what linkable assets are hiding in your site?

1. Search for blogs, news sites, and trade publications

The existence of blogs, news sites and trade publications are all indicators of a healthy “expert publishing” phase in your market space. If these types of sites exist, especially in large numbers, your campaign design can and should include expert involvement and and advertising, to name a couple.

Check out these publisher types with queries like:

  • The MDKW blogs
  • MDKW “ list”
  • “Top MDKW blogs”
  • “MDKW News”
  • MDKW “Commercial Publishing”
  • MDKW Conference or Conference (You will have to keep track of the commercial organization that is hosting the conference.)

How many results in the top 10 are relevant? Looking for a list of bloggers? If not, make sure your MDKW is wide enough! If so, take note of “expert engagement” and content creation / promotion as a solid guide to your link building efforts.

2. Search for the appropriate folders

Niche directories are almost always worth submitting. Think of them as a “cover your premises” link building effort. Some keyword spaces have niche directories and some don’t.

Find the appropriate directory for queries like:

  • “MDKW folder”
  • “MDKW
  • MDKW “hint * URL”

3. Search interviews with topic experts

The presence of interviews indicates that there is an “expert class” in your keyword space. If there are some interviews, then you should do two things. The first is to invite the thought leaders in your organization to interview. Second, you should do a group interview of all the experts who have been interviewed. Gather expert contact information, then brainstorm 5 to 10 good questions and submit them. Once they have responded, aggregate their response into one article and let them know when it is published.

Check the attendance of interviews with queries like:

  • MDKW intitle: interviews
  • MDKW intitle: “q & a with”
  • MDKW content: “word tips” OR “word tips” OR “chat with”

4. Look for niche forums, social networking sites and Q / A sites

What is like in your keyword space? Remember, there are hundreds of thousands of people who are completely satisfied with the forums that underlie their web interactions. Find them! This will help you determine if it is worth putting the resource in online chats.

Find relevant forums and social networks for queries like:

  • MDKW community
  • intitle: MDKW Forum
  • MDKW inurl: blog
  • MDKW answer

5. Search professional associations

Finding career associations relevant to your business reveals the high degree of business organization in an industry. This can lead to some great opportunities for affiliate development. First, you should consider participation as a formal means of connecting with your industry. Second, many associations have newsletters and online publications to which you can submit content.

Find career associations with queries like:

  • MDKW Association
  • MDKW is linked
  • MDKW intitle: “in total ”(Or another language)

Related: The 6 elements your link building campaign should include

6. Look for opportunities to list company profile

Company listing listings – often earned through submitting specific types of content to aggregator sites – are a fairly simple way of building links. There are often paid and unpaid opportunities.

Find company listing opportunities with queries like:

  • MDKW adds work
  • MDKW sends software
  • MDKW sends pdf
  • MDKW adds coupons
  • MDKW submitted the contest
  • The MDKW event
  • MDKW free tool

7. Find a resource manager

Until recently, resource management was the task of librarians. Today, it’s more likely that industry expert participants and publishers will build resource lists on a one-time basis with constant updates (which is what we mean by ” curated “) or weekly / monthly in a circle. We’ve seen some resource aggregates as full guides linking to the best tools and information in the industry, so stay tuned!

Detect resource managers with queries like:

  • Rounded MDKW
  • Library “Useful MDKW Links”
  • MDKW resource list

8. Find opportunities to organize content

Arranging guest content has been the job of PR departments for many years. Times are changing, and linking builders to help lead companies to content placements will improve rankings, sales, and brand recognition.

Test your keyword space for content placement opportunities with queries like:

  • MDKW “guest post”
  • MDKW inurl: categories / guests
  • MDKW “guest post”
  • MDKW “write to us”

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