Home Entrepreneur Ford executives argue about treating customers like a guinea pig

Ford executives argue about treating customers like a guinea pig


The CEO of Ford Motor Company, Jim Farley, targeted Tesla via Twitter to promote its new hands-free driving technology.

April 15, 2021

3 minutes of reading

This story originally appeared on ValueWalk

Ford Motor Company (NYSE: F) has aimed Tesla Inc (NASDAQ: TSLA) in promoting its new hands-free driving technology. Ford CEO Jim Farley tweeted on Thursday that the automaker is not like Tesla because they test their self-driving technology in the real world before releasing it to drivers. .

Ford attacks Tesla

Farley tweeted about the BlueCruise, Ford’s upcoming hands-free self-driving system for highways. Essentially, he said, Ford doesn’t treat its drivers like guinea pigs like Tesla did.

CNBC Note that Tesla released a beta version of its fully autonomous system to customers in October. Drive completely by yourself The option is available for a trial beta version of the software and new features will be added to it before all bugs are fixed.

Tesla said it initially released a fully self-driving beta for 2,000 drivers but then revoked access for some drivers who were accused of not paying attention to the road while they were driving.

Tesla is about to release the final version of the FSD

Tesla CEO Elon Musk tweeted earlier this month that they are “almost ready for FSD Beta V9.0.” He added that the improvements were “big, especially for strange corner cases and bad weather.” Musk also said the system provides “pure vision, without radar.”

Although the brand name of Tesla’s fully autonomous system suggests it is self-driving, it cannot control a car under all normal driving conditions. According to filings obtained by CNBC and others, the automaker told the California Department of Motor Vehicles late last year that “Autopilot and FSD Capability are not both an automatic system.”

Tesla has been criticized for its Autonomous and Full Autopilot brands for over-exaggerating the car’s capabilities.

Ford prepares to release BlueCruise

Ford plans to release its BlueCruise system later this year on the Ford F-150 2021 and 2021. Mustang Mach-E. The company logged over 500,000 miles of test driving and fine tuning. Ford’s BlueCruise system isn’t as capable as Tesla’s Full Self-Drive system.

However, car manufacturer Does not require drivers to keep touching the steering wheel to “register”. The system has cameras inside the vehicle to monitor the position the driver’s eyes are looking at and whether they are paying attention to the road.

Ford also restricts the use of its BlueCruise system to certain mapped Canadian and US highways, while Tesla does not have any such restrictions.

Ford and Tesla are both part of Entrepreneurship Index, tracks the 60 largest publicly traded companies run by the founder or founder family.

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