Kraver’s Canteen, in the Philippines kitchen on the cloud startup, which made $ 1.5 million in a Foxmont Capital-led seed round.
Angel investors participating in this round include Lance Gokongwei (JG Summit President, Robinsons, Cebu Pacific), Brian Cu (co-founder of Grab PH, gojek, Zalora) and Paulo Campos III (co-founder of Zalora).
The new funding will go towards Kraver’s expansion by building 100 kitchens across the Philippines and investing heavily in regional urban centers such as Cebu, Iloilo and Davao.
It will also develop smart kitchen technology to support increased kitchen operations and upgrade delivery infrastructure.
Launched in 2020 by Eric Dee, Victor Lim and Victor Mapua, Kraver’s cloud kitchen supports brands including Tiger Sugar, Yogost, and Tonkatsu Maisen (Bench Group). The company said they are looking to collaborate with Taco Bell, Pizza Hut and Dairy Queen in the coming months.
“As more customers start to eat more and the office life continues to return, we will likely see a change in customer behavior. It is important to remember that cloud kitchens are not designed to replace traditional experiences, they are more designed as an extension for brands to capitalize on the growing pie driven by companies. distribution generated, ”said Dee.
“Ordering food online is a consumer behavior here and as long as the customer orders, the cloud kitchen ecosystem will continue to grow. Whether or not consumers notice this, over time, more of the food they order to their homes or offices will come from cloud kitchens, ”he added.
“The Philippines is at the height of a major digital evolution. A big part of that will be a change in the way Filipinos consume food. Cloud kitchens will soon become part of the natural structure of the F&B industry and we believe Kraver’s is the right startup to lead in the Philippines, ”said Franco Varona, Managing Partner of Foxmont Capital Partners. know.
Last November, MadEats, a similar cloud-based kitchen startup headquartered in Manila, take an undisclosed amount in the pre-seed investment, led by Tinder co-founder Justin Mateen with the participation of Paymongo co-founder, Luis Sia.
According to word research Data series.
Image credit: Kraver’s Canteen