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Here’s how they achieved on ‘Shark Tank’


April 15, 2021

5 minutes of reading


From the race in on the high shore of Daytona to snorkel in caves and virtually every adrenaline-powered adventure you can think of, co-founders Kevin Conway and Josh Inglis lived the mantra ‘Multiple Adventure More, less worry ‘by PHOOZY.

It was only a matter of time before they swam with .

On Friday, April 2, 2021, PHOOZY was featured on ABC’s award-winning hit show. The culmination of four years of non-stop product innovation and brand innovation.

So how these businessmen Going from racing cars and being an executive in a large company to getting into tanks?

In fact, it’s rocket science

Kevin Conway is a professional cyclist, competing internationally at the highest levels of motorsport, including NASCAR, while surfing, windsurfing and in his spare time. He gets tired of his iPhone getting too hot in the heat of the summer months and his battery dies and the phone turns off in the cold while he is skiing in the snow. After searching for a solution, he realized that there was no product that could meet his needs. From this search, PHOOZY’s vision and goal was born.

Related: History of Shark Tank (Infographic)

Using a multi-layered matrix of materials inspired by NASA-made space suits and the expertise of aerospace engineers, Kevin developed a phone case that is more than just drop-resistant, air-resistant. rear and waterproof but also provides an extra level of protection even the best phone case shouldn’t be: anti-floating, which means this floating phone case is also sunk proof.

After the initial prototypes were developed, Kevin contacted a longtime friend, digital marketing specialist and colleague, Josh Inglis. Armed with an idea, a few very crude prototypes and knowing he couldn’t do this on his own, Kevin convinced Josh to join the PHOOZY team as co-founder and chief executive officer.

Since then, the dynamic duo has developed PHOOZY into the # 1 best-selling protection against the harmful effects of extreme temperatures for mobile devices. Boasting heat protection, float protection, drop protection and, since 2020, germ protection, PHOOZY continues to innovate and essentially make your phone, tablet or laptop Totally adventure proof.

But is that Shark proof?

Before PHOOZY can answer that question, they have to enter the tank.

“Our most asked question is’ When will you go on Shark tank? And though I agreed it would be nice to introduce our company Shark tank, it’s not that easy, ”Kevin said.

In 2018, they signed up Shark tank And after months of waiting, the show finally contacted them for more information. Josh recalls: “I remember when Kevin told me that Shark Tank called and said they were interested. “We’re really excited and ready to get on our pitch.”

Months passed and there is still no news from Shark Tank. “It’s like being haunted by the girl you want to date and trying to impress,” Kevin joked. “It was certainly a failure but only another part of the highs and lows of starting a company.”

As PHOOZY continued to develop and introduce new products to the market, Kevin decided to apply again in early 2020. “I thought to myself, you know, the biggest reason for my success in life. It’s about persistence and perseverance. ”“ Apply again because you just never know. What’s the worst that could happen? ”

Related: 5 ways to win on your pitch, according to Shark Tank’s Robert Herjavec

After registering for the second time, PHOOZY received the call again, but this time it was different. They went through a long process with Shark tank and filling in a mountain of papers, uncertain about what the outcome will look like, especially at the height of a global pandemic. “It’s an opportunity you dream of as an entrepreneur,” Josh said.

Finally, after two years of trying, unsure if the Shark Tank season 12 would have a pandemic, they received a call that they would enter the tank to greet the PHOOZY pitch. “We got to work right away because we knew our biggest challenge was still ahead,” Kevin said.

So their greatest advice to continue Shark tank?

Anti-rejection

Every Shark tank Entrepreneurs have to go through a long and arduous process with multiple audition rounds, each presenting unknown challenges with little or no preparation time. Based on USA Today40,000 companies sign up each season with 158 companies earning the chance to pitch with Sharks and only 88 of them get aired.

It sounds a bit long, but the PHOOZY co-founders urge fellow entrepreneurs to sign up and not get discouraged.

“I really encourage entrepreneurs to come abc.com/shark-tank/apply and just apply, ”Kevin said. “It’s never the perfect time in life or in business. Never give up.”

It is not about timing and more about the “why” of a company. Every entrepreneur has his or her own unique journey. What is it about your product that makes you different? Why is this product important to you? What brought you to this path? What’s the story behind your adventure?

Josh added: “We are persistent, focused on growing the company and adopting the second time. “And finally we got into the tank!”

Next: Find out how they survived the onslaught of America’s Most Famous Business Sharks!

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