April 25, 2018
5 minutes of reading
Comments expressed by Businessmen the contributors are their own.
The following excerpt is from Jason R. Rich’s book The ultimate YouTube for Business guide. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or Click here to buy it directly from us and SAVE 60% on this book as you use the code MARKET2021 through April 24, 21.
According to YouTube, YouTube is worth more than 500 years video content is viewed above Facebook daily and 40% of those who watch these videos share video links with their online friends. You will find it easy to promote your YouTube channel and its content on Facebook with notifications Video on YouTube on your Facebook page and provide a link to your YouTube channel. Alternatively, you can embed your latest YouTube videos on your Facebook page so you can watch them on Facebook. At the same time, you can use paid Facebook ads to attract new viewers to your YouTube channel (or a particular video) and increase your followers on Facebook at the same time.
Creating a Facebook page for your business is free. To create a branded Facebook page for your business, follow the step-by-step process outlined when you visit this page.
The great thing about Facebook is that you can:
- Customize the look of the page and include custom and banner art company’s logo.
- Link your Facebook page to all of your other online activities, including your company’s website and YouTube channel.
- Harness Facebook’s more than two billion active users worldwide, but cater to a highly targeted audience.
- Create an online community in which you can informally interact with your customers and prospects, while these people can interact with each other in moderated chats based on products. your product / service.
- Take advantage of paid Facebook ads to attract followers to your Facebook page and promote the content of your YouTube channel, thus quickly building your followers and viewership.
The Facebook page allows you to communicate with your audience with text, graphics, photos, videos, and audio multimedia content, but no programming or graphic design skills are required to set up and operate. In fact, a business-oriented Facebook page works like a personal Facebook page, but with a few extra options and features. There’s even an official Facebook mobile app, called the Facebook Page Manager, that can be used to manage your company’s Facebook page from anywhere, using Internet– connected smartphone or tablet. From your computer, you can set up and manage your company’s Facebook page using any web browser and by visiting Facebook page.
You can use the Facebook page to tell your company story and humanize your business; introduce its products / services; interacting with existing customers / clients; using it as a promotional and selling tool to attract new customers / customers; share information; promote sales and build customer loyalty around your company, its brands and its products / services. The best way to use Facebook is to focus on building an interactive community, rather than just posting messages and content that your followers just read or watch.
However, before setting up a Facebook page for your business, go to the Facebook pages of other businesses to see how each page has formatted their pages, discovering what the page is primarily used for. and to determine how other companies are interacting with their Facebook page followers and visitors. . Find out what is possible. Then, just like how you did for your YouTube channel, have a concrete plan for how you will use your company’s Facebook page. Develop an overall set of goals for the page and a plan for how you will achieve those goals.
Make sure your Facebook page is branded in a way that’s consistent with your website, YouTube channel, and other online presence, and make sure to prominently include your company’s contact information. Then, once the page is set up, cross-promote your Facebook page with your website, YouTube channel, Twitter Feeding, Instagram feed and other social media Accounts. While some of the content may (and should) be duplicate, provide at least some unique content on each platform, giving visitors reason to follow your business across multiple streaming services. social media.
Remember, running a company-oriented Facebook page takes time. You’ll need time to set up, set up and customize your Facebook presence, then invest in constant time updating the page with new content, moderating public comments and posts by people. Others create and interact with your Facebook followers. This interaction will help you build loyalty, but it will probably take the most time as there will be timely and personalized responses to questions and comments.
Don’t just set up a Facebook page and abandon it, allow your followers and visitors to interact freely, in an uncensored forum. Not only does this give your visitors the impression that you’re not interested in them or your content, but can quickly lead to false or negative information being published about your company. and the company’s products / services. Everyone visiting the site will be able to post information that may or may not be correct and there will be no one from your company correcting or moderating what is being said in this public forum.
Remember that anything published on the Facebook page and in the profile associated with the Facebook page is searchable. So if someone uses Facebook either Google search for your company or its products / services, they can easily catch a published negative post on your Facebook page if no one from your company moderates it. content.
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