Interesting. I personally stopped buying the big macs years ago because I think it’s too expensive compared to the items on their dollar menu or even just general ones. It’s interesting that they don’t mention their new focus on breakfast with all-day eating in this article. I thought that had a big impact but maybe I was wrong – not willing to look it up. Breakfast is the only reason I go to McD’s anytime, and other fast food places have gotten into it first, even places like Taco Bell, which is an odd combination.