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How to create a business account on Instagram

Undeniably Instagram is a powerful tool for businesses.

In reality, 83% of people say they found out new products or services on Instagram and roughly 80% say that Instagram helps them do research on a product and in the end decide whether to purchase or not.

All that means: If you don’t use Instagram to reach new audiences, increase brand awareness, and ultimately increase sales, then you may have missed out.

In this post, we will look at how to create a business account on Instagram and the benefits of having one. In addition, how to switch back and forth between business accounts and personal accounts.

1. Download the Instagram app.

To get started, you need to download the Instagram app on your phone or go to Instagram page.

If you don’t have an Instagram account yet, you can download the app and click “Create a new one” or open the desktop version (www.Instagram.com) and follow the same steps:

The "Create a new account" on Instagram's mobile app2. Sign up.

Next, you’ll fill out the form with your email address (make sure you choose a business email address), company name, username, and password.

You can also sign up with Facebook. If you already have a business Facebook account, this might be a good option.

It’s important to note that your username should most likely be your company name and your password should follow all recommended guidelines (including some, special characters, etc. ).

3. Switch to a business account.

Now that you have your profile set up, it’s time to move it to a business account.

To do so, go to your profile and click on the three lines in the top right corner:

Click Settings on Instagram at the top right of your screen from within the Instagram app

Then, click “Settings” in the navigation menu that appears:

Click Settings in the slide-up navigation bar that appears on the Instagram app

Now, click on “Accounts” from the Settings page:

The "Account" from the Settings navigation bar in the Instagram appFinally, click “Switch to Professional Account”:

The "switch to a professional account" on the Accounts tab in your Instagram appWhen you reach this point, you will see another option to switch to the “Creator” account. Creator accounts are used by influencers, public figures, or content creators.

The "are you a creator?" CTAs appear on Instagram when you create an Instagram business account

If you’re a business selling products or services, a business account is the right choice.

4. Complete your profile.

At this point, you’re done setting up the business account, but you’re not done yet.

Before you can start promoting your social media, you’ll need to complete your profile:

Instagram for Business settings page to complete your profileTo do this, select a profile picture. Your profile image will usually be some variation of the logo so your audience can easily recognize it.

Next, you will need to write your profile and fill in your company information. This will include your website, store opening hours and contact information.

5. Post some content.

Before you can promote your account, it’s important that you post a few images first. Maybe you can write an introduction or hello.

Once you start interacting with people and following people, they’ll likely gain access to your account. You want something to see explaining who you are as a company.

6. Link your business Facebook page.

If you didn’t choose to sign up with your business Facebook account, then it’s time to link your account here.

This is an important step as you need to have a Facebook business page in order to use some of Instagram’s business tools.

To link your account, click on the three lines in the top right corner (just like you did for step one). Then, click “Settings” and “Enterprise”.

Now, you can click on “Connect Facebook Page”:

The "Connect facebook with your instagram business account" on the Business tab in your Instagram appIt’s important to note – You need to be logged into Facebook to do this.

7. Start following people.

Your profile is basically ready. To get started on Instagram, invite your Facebook followers to follow you on Instagram.

You should also start watching people let the ball roll. However, make sure you have a strategy. The people you follow must be meaningful to your brand.

8. Develop a strategy.

Starting your Instagram business account is just the beginning. Once you’ve finished your page, it’s time to learn how to use Instagram for marketing.

You’ll want to think about the hashtags you’ll be using, the accounts you’ll target, and the people you’ll interact with.

For starters, you can learn how to use Instagram for marketing with HubSpot Academy Marketing course on Instagram.

Now, what if you have a creator account and you want to switch to a business account? Or what if you have a business account that you want to switch to a personal account? Or perhaps you have a personal account you’d like to switch to a business?

To do this, follow the steps below.

1. Go to your profile.

The first step to switching your account is to access your profile.

2. Click the Settings gear.

Next, click on the three lines in the top right corner …

The "Setting" tools on Instagram in the top right

… Then, click “Install”:

Click Settings in the slider navigation bar that appears

3. Click Accounts & Switch to Business Profiles.

Now, click on “Account” and then “Switch to Business Listing”. If you are a business site and would like to switch to a personal account, the button will become “Switch to personal account”.

The "Switch account types" button on instagramRegardless of which account you have or which one you want to switch to, this is the must-go process.

Interestingly, you can also do this by simply clicking on your profile and clicking “Edit profile”.

At this point you may be wondering, “Why do I need a business account?” Below, let’s take a look at some of the top benefits of having a business account on Instagram.

1. Action buttons.

With an Instagram business account, you can add action buttons to your profile, such as “Schedule Appointment”, “Book Now” or “Get Tickets” depending on your needs.

In fact, a lot of scheduling software integrates with Instagram, so you can attach an Instagram business account to your scheduling software.

Alternatively, you can add a CTA on your profile, including “Call” or “Email” to make it easier for your audience to contact you.

2. Automatically schedule posts.

One key benefit of having a business account is the ability to schedule posts in advance. This is very useful because you can deploy and execute your strategy without spending day-to-day on the application.

3. Access analysis.

With a business profile, you’ll have access to insights about your followers. You can see the demographic breakdown and how your audience is interacting with your posts.

4. The ability to manage advertising.

This is one of the best features of an Instagram business account.

You’ll be able to promote your posts and be able to easily choose your audience, set a budget, and get on with the ads.

You can even work with influencers by directly promoting their branded content (if you’re tagged as a business partner).

To dig deeper, your Facebook account will need to be linked so you can use the Facebook Ads Manager.

5. Swipe up feature.

Another great feature of a business account is the ability to include swipe up links if you have more than 10,000 followers.

Since Instagram is one of the only platforms where you can’t put any clickable links on your posts, this is a great way to get your content out there.

Getting started with marketing on Instagram can be very beneficial for your company. And it’s even an easy process. If you’re not sure where to start, we recommend taking free Instagram Marketing courses (like HubSpot’s).

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