Whether you’re a member of the internal marketing team or the agency developing a pitch, you’ll need to perfect your ad suggestions to gain stakeholder clarity and secure a purchase. their.
After all, advertising is expensiveand a poorly managed campaign results in a waste of funds and resources that do not yield an return on investment – this can hinder a company’s ability to achieve awareness and sales goals.
Executives need to know that an advertising project is thought through from every angle before they spend money to develop advertising and creative spaces. And the best way to inform and convince these decision-makers is with a clear and actionable advertising proposition.
In this article, we’ll outline the actions to take, templates to use, and questions to answer when developing your ad proposal, so you can go ahead with your ad project. Faster yourself and maximize the revenue from it.
Follow along with HubSpot ad recommendation template for free for PowerPoint. This template is fully customizable to the needs of your business and makes developing an ad proposal presentation simple, including the must-have recommendation sections like:
- Project timeline.
- Project group.
- Project budget and fees.
- … And more.
While this template is best suited for marketing agencies, it can easily be adapted for internal marketing teams to manage internal projects. Download the template now to begin.
How to make your ad suggestions
1. Plan your advertising project.
Prepare an advertising plan An essential first step in a pitching project. As a general rule, it is best to work with one advertising plan template to make sure you check all the necessary boxes when it comes to projects.
In the next few sections, we will make the bookmark what you should include in your advertising plans and suggestions, but the reason to start with this step is to stay organized. By proactively setting your framework, you will be better suited to prioritize your tasks and understand what hurdles you might face – and in the process, get ahead. through them.
2. Specify your duties and / or services.
So you’re moving on with your ad suggestions – but what exactly are you planning on doing?
The next step is to outline the scope of work for the project, including:
- Do market research.
- Choose an advertising platform.
- Develop creativity and copy.
- Work with vendors to buy / sell media.
- Analysis and presentation of results.
Depending on the composition of your team or agency, you might be responsible for some or all of these tasks – or maybe some jobs that aren’t even listed here.
It’s important to remember in this step to clarify expectations about what your team will do.
There are no questions from the people you’re talking about about what your team will or won’t do.
3. Select your team members.
An advertising campaign requires contributions from marketing, sales, sales support, finance, and / or product groups.
In your proposal, name the faces by explaining who will be responsible for what. Naturally, this process can take longer if you are combining the efforts of people inside and outside your company or if there are different team members in the same department who need to decide who will. responsible.
4. Set a timeline.
As it boils down, executives need to know what’s going on and when it’s happening. Therefore, the next step in the process is to develop a timeline of your activities.
Now that you have a list of who will participate in your campaign, work with their schedule and area of expertise to determine who will do what and when.
Your timeline should be clear, efficient, and achievable. When presenting your proposal, you don’t want anyone to feel unsure about your team achieving your goals, but you also don’t want to give the impression that you’re on the most industrious move there is. can.
So, make sure you can tell why each step of the process will take so long as long as you propose and what backup plan – if any – you already have.
5. Consolidate your budget.
The main difference between marketing and advertising is budget. Ads require an additional investment to buy space on the desired platform, and when asking for money, you need to be transparent about how much you’re asking for and why.
Your budget outline should state all the funds needed to run the campaign, such as:
- Agent fee (if any).
- Creative developer fee for video, image and / or graphic design elements.
- Ad placement costs on your intended platform (s).
- Number of additional staff (internal or freelance translators).
In addition to your budget, you should also talk about the expected monetary impact of your ad campaigns, including revenue. and profitability and, if any, are expected to increase the unit’s customer base and sales. Adding these factors can help make the budget more affordable.
6. Share your presentation.
When you have all these elements laid out in advertising suggestionsTime to share your presentation.
If emailing, be sure to include relevant articles or resources in your mail or in the addendum and encourage email recipients to promptly send any questions you can resolve and proceed with. judgment quickly.
If Present live or over a video call, always Be sure to rehearse your presentation – especially if more people are explaining suggestions. Ideally, you should spend a lot of time at the end of your presentation answering any questions someone might have before you sign the proposal.
3 Tips for a Featured Ad Suggestions Presentation
1. Be creative.
You are tasked with working on this ad project because you are the creator, so why are you allowing your ad suggestions to be less creative?
Make sure that your proposal and presentation are full of images and well-designed. If appropriate, you may also want to consider including some references, GIFs, or jokes to keep your audience happy.
2. Be clear.
We’ve said this already, but advertising campaigns can require a huge investment of time, resources and capital. Don’t leave bricks behind in your presentation, or you risk setting false expectations for the team’s performance.
Lack of clarity can also convince the audience that you haven’t answered all of the questions fully, which can lead to your decision not to continue with the campaign. When it comes to numbers, timelines, and processes, clarity is key.
3. Be brief.
Finally, always remember that we are all time constrained. While clarity is essential, there’s no use in having excess or wasted audience time. Some information is best suited to be clarified in Q + A after presentation or in subsequent warranties if required.
During your presentation, give priority to providing information you need to know – but be prepared to follow up on anything that needs clarification.
Offer a Winning Ad Proposal
With these steps and this sampleYou’ve got the foundation to make your campaign idea come true. Find the right balance between clarity and creativity, knowing your numbers, explaining your process, and you will move on to getting your ad suggestion approved.