Home Entrepreneur How to determine which product you should launch your brand

How to determine which product you should launch your brand


Starting a business? Consider carefully what your first signature offer should be.

April 7, 2021

1 minute of reading

Comments expressed by Businessmen the contributors are their own.


In this week’s episode of Start-up storyJames McKinney stars Bill Glaser, co-founder of Outlander Foods. Glaser is a serial entrepreneur with many successful exits and recently launched Featured Food alongside co-founder and factory chef Dave Anderson, who spearheaded the creation of Beyond Burger.

In the segment from the full set of Start-up story The podcast, Glaser shares its mindset and decision mapping process when determining the product storage unit (SKU) it chooses to launch with. If you are bringing a product to market in this category, you may want to listen attentively to how he describes his tactics.

You can listen to the full episode of Glaser’s Startup Story here.

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