Home Marketing How to post on Instagram: A step-by-step guide

How to post on Instagram: A step-by-step guide


With over 1 billion active usersInstagram is undoubtedly one of the most influential social networks you can use for marketing purposes.

Instagram has proven to be a viable advertising option for businesses today and shows no signs of slowing down – in fact, Instagram advertising revenue will exceed $ 18 billion in advertising revenue by 2021.

If you haven’t used Instagram for your business yet, you’re missing out on many opportunities to increase brand awareness and reach a wide audience. Fortunately, Adopt an Instagram strategy can be relatively easy with enough time and effort.

However, if you’ve never used the app before, you might be frustrated by the first question that might come across your mind – How can I post my first image?

If you are ready to post the picture to Instagram, we will help you. Here, we’ve built a quick and easy Instagram post guide, to make sure you can start grabbing your audience’s attention with Marketing on Instagram.

Consistently posting to Instagram can help businesses find a resonance with their audience and grow better, but doing the right thing is just as important. Here’s how to post to your Instagram account step by step.

1. Tap the + icon at the top of your screen.

Instagram post icon on Home screen [+]

See that plus sign [+] in the picture above? That is your starting point. See that post from our cultural account? That is your final point. Click that plus sign and you’ll be ready for the next step, below.

2. Select a photo or video from your gallery or take a photo in the app.

Instagram will show you the photos that have been saved to your phone. Choose one of those to post. Alternatively, you can click the camera icon to take a photo or video in the Instagram app itself, if you don’t already have the image you want to use.

After you select and crop an image (or carousel multiple images), click the arrow button in the top right corner of the application.

Instagram photo selector

5. Try posting a carousel of lots of pictures.

Do you have a lot of photos and want to highlight them all? Instagram allows you to do this with its carousel feature.

Instagram "Choose many" Features for post on carousel

When you tap a photo or video, first tap the icon just above your photo to the right that looks like stacked squares. After clicking here, you will see a number in the corner of each image or video you clicked. This number notes where content should show up in the carousel.

4. Crop the image.

You are not limited to just one square image on Instagram. You can also share portrait or landscape images. For more viewing of your pictures, pinch the screen of the photo you selected on the Gallery screen.

Crop photos on Instagram using Pinching

However, while Instagram allows portrait and landscape options, the image still needs to fit in some specific sizes. So you may still need to crop a bit of your photo to make it fit.

3. Highlight a filter.

Instagram offers 24 filters – scroll to the right to review your options and click on a filter to preview how it will look on your photo.

By default, the filter will be applied at full intensity. However, if you want to decrease the intensity ratio of the filter, double-click the filter cell when it is applied and a scale selector will appear, allowing you to decrease the effect.

You can also tap the magic wand at the top of the screen to adjust the photo further.

Instagram filters

(Watch The ultimate guide to Instagram filters to find more about).

6. Edit your photo.

You can also click “Edit” at the bottom right to adjust the image to your specifications.

Instagram photo editor

Here are the editing options built into Instagram for you:

  • Adjusted – This helps to subtly rotate the image along the center plane, creating a linear tilt to the left or right at the bottom of the screen.
  • Brightness – This helps to lighten or darken the image. All you have to do is drag the selector left to darken or right to brighten.
  • Contrast – This increases or decreases the color intensity of the image. Drag the selector left for less contrast (blur effect) or right for more contrast (more intense effect).
  • Structure This helps to add an HD-like effect to your images, highlighting specific details in your photos. Drag the selector to the right to help the image “pop”.
  • Warmth – This helps you to adjust the temperature of the photo. Drag the selector left to increase cool tones in an image, or drag the selector right to increase warm tones in the photo.
  • Saturation – This helps you to adjust the saturation of the colors in your image. Drag the selector left to desaturate the image (to the left if you want a monochrome look), or drag the selector right for extremely saturated colors.
  • Color This gives you several color options to overlay your images for interesting color effects. Just choose your color choice and see how it changes the image in the preview box.
  • Fade – This reduces the intensity of black in your photo to create an “aged” photo effect. Just drag the selector to the right for a higher degree of opacity.
  • Highlights – This helps you to control the intensity of the bright points in your image. Dragging the selector left will darken the highlights in your image while dragging the selector to the right will lighten the highlights in your photo.
  • Shadows – This helps you to control the intensity of the shadows in your image. Dragging the selector left will darken the shadow in your image while dragging the selector to the right will make the shadow in your photo.
  • Vignette image This darkens the corners of the image, leaving a circle in the center. Drag the selector to the right for the most dramatic texture.
  • Tilt shift This helps to blur the edges of the image in a radial or linear manner, focusing on details in the center of the image.
  • Sharpen – This helps to sharpen certain details of the image, giving a more dramatic look to the more subtle elements in the image.

When you’re ready to move on to the next step after editing, click the arrow button in the top right corner.

7. Enter your comment.

Get creative and write a nice, cool caption to accompany your photo. Since text can help optimize your post in Instagram search, writing something can only be beneficial for you.

Caption Instagram on new post screen

8. Use hashtags to optimize your posts.

With Instagram’s search feature, users can search by hashtags. So you should make sure write relevant hashtags in your comments. If someone does a search for a hashtag that you put in your comment, they might find your post as well as others with the same tag.

9. Tag friends.

Want your friends or followers to see the pictures you’ve posted of you two? Tag them!

On the post page, you can click “Tag people” to tag other Instagram accounts in your posts. Alternatively, you can include their handle (or their username that starts with the @ symbol) in your comments.

10. Add your location.

If you’re on a happy vacation or go on a neat event and you don’t want to include that information in your comments, you can mark your location differently. On the post page, tap “Add placement” to set the position on your image (this makes it easier for people to find your post).

When you post an image or video with a location, it displays between your name and the content block on the feed.

11. Play with emojis.

Emojis are fun and can make your captions more eye-catching. If you know some of the right emojis that might fit your post, paste them in the caption area. For example, if you’re posting a vacation photo, you could include a palm tree 🌴 or a plane ✈️ to show you’ve flown somewhere.

This is the top Emoticons on Instagram you can use:

  1. ❤️
  2. 😍
  3. 😘
  4. 😂
  5. 😊
  6. 😎
  7. 💕
  8. 😉
  9. 💋
  10. 👍

Keep in mind, though, that there are loads of options to add flair to your post, from keeping it realistic 💯 to wrinkled faces 😬.

Be sure not to overdo and post emojis just for the purpose of posting them. If you post a bowling emoji along with a beach photo, that obviously won’t make sense to everyone. Likewise, if you post 20 loosely related emojis to a post, you might just annoy your followers or become desperate.

12. Share the post on other social media platforms

Finally, if you want to share your content on other connected social media sites (like Facebook or Twitter), simply slide the bar from left to right.

The post is shared on Instagram on the new post screen

When you’re ready to post, click “Share” on the top right.

Draft saved on Instagram

If you are not ready to post right away, you can also save it Draft saved on Instagram. Just go back to filtering and editing, tap the back arrow at the top left and select “Save draft”.

13. Edit your post.

Spelling mistakes happen to everyone! If you’ve just posted something and noticed an obvious spelling error, don’t panic. Just tap on the three dots that appear on the opposite right side of your name, then hit “Edit”.

Instagram post edit menu

Now that you know how to post to Instagram, you can start creating content for the platform and connecting with your audience. If you’re a business or brand, you’ll want a solid strategy for engagement and awareness.

Editors’ note: This post was originally published November 2019, and has been updated for inclusion.

30 days of instagram



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