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How to use hashtags on LinkedIn [Step-by-Step Guide]


Although LinkedIn has been around since 2003, the platform didn’t allow the use of clickable hashtags until 2016.

Social media platforms like Twitter and Instagram has encouraged the use of hashtags for many years as a way for users to connect with their community. They even provide analytics, allowing content creators and influencers to gauge their impact.

Now that LinkedIn has fully approved the use of hashtags, brands can do the same.

Let’s learn the basics of using hashtags on the platform and dive into how to find the top trending start cards in your industry.

Will hashtags work on LinkedIn?

Yes, hashtags # work on LinkedIn. You can add them to your status updates, published articles, and business pages to reach your offline audience. You can also browse through hashtags to see ongoing chats around those topics.

How to use hash tags when updating your LinkedIn status

There are several ways to add hashtags to your status updates.

GIFs show how to add a # on LinkedIn to your status update

As GIF illustrates, you can add hashtags by:

  1. Enter a pound sign, followed by a word or phrase. As you import your hashtags, LinkedIn automatically generates hashtag suggestions based on what’s trending and popular.
  2. Click the “Add a hash card” button located at the bottom left of the box.
  3. Select one of the relevant hashtags next to the “Add hashtags” button.

Pro Tip: Don’t add spaces or symbols in hashtags because they won’t be clickable anymore.

How to use hash tags on your LinkedIn posts

As of now, users who cannot add hashtags can click on the content of their articles published on LinkedIn. However, they can make it discoverable by adding hashtags to the post description box.

GIF shows how to add hashtags to posts on LinkedIn

How to use hash tags on your business page

If you have a business page on LinkedIn, you can link it to relevant hashtags. This puts you right in the center of chats around those hashtags and allows you to connect with relevant audiences. Here are the steps to add them:

  1. Get started on the home page of your business page.LinkedIn business page home page

  2. Click the “Add” button at the bottom right under “Hashtags”. A smaller page will open.

    LinkedIn page where users can add three hashtags related to their business page

  3. Click “Add hashtags” and select up to three hashtags.

    An example of three hashtags that a LinkedIn user can place on their business pageAre you ready.

Should I use hashtags on LinkedIn?

The short answer is yes, the hashtag is a great way to reach an audience beyond your direct connection on LinkedIn.

Let’s say you have only 200 connections on LinkedIn. You publish an article about SEO and don’t use any hashtags. For it to make a significant impact, you’ll need a lot of the following interactions from your second and third level connections.

Why put such a limit on your content? By using hashtags, you maximize your post reach potential. If the # SEO hashtag has 100,000 thousand followers and you use this tag, your post engagement can easily triple without a hashtag.

With that said, here are a few things to keep in mind when using them:

  • Don’t go overboard – Former senior director of product management at LinkedIn, Pete Davies, recommends stick to the three tags that begin with #. That’s enough to target key keywords without seeming spam.
  • Hash tags do not replace Copy Hash tags provide no context, they should only be used to improve your discoverability. You should still have descriptions in everything you post.
  • Combine popular with niche – When you only use popular hashtags, your content could get lost. If you go beyond the niche, you may not be able to reach enough people. Using a bit of both will create the perfect balance.

Once you get comfortable with using hashtags, you can begin to identify which tags are performing best. You may find that some lead to higher engagement rates than others. If so, those are things worth reusing.

How to find hashtags on LinkedIn

There are three types of hashtags that LinkedIn recommends to users based on their network and industry: recommended, popular, trending. LinkedIn’s ‘Discover more’ page is the first – and best – to look at when considering which hashtags to use in your posts.

To access this page, follow these steps:

  1. Click the “Discover more” button.
    • On mobile apps, this will appear when you click on your profile picture in the top left corner of the page.
    • In desktop view, it will be at the bottom of the left sidebar.
  2. On this page you’ll see trending pages, recommended links and pages, and hashtags at the bottom of the page.

As a marketer, LinkedIn recommends me many marketing-related hashtags, such as #digitalmarketing, #seo, and #contentwriter. However, this list will vary from user to user.

Trending hash cards on LinkedIn

In 2020, LinkedIn released data on the most popular hashtags for Q1 2020.

#Tags that are most popular on LinkedIn in 2020

Image source

In January and February, the list is virtually identical. However, conversations changed in March when the pandemic began. Search for remote work topics tripled, and #remotework has also started trending.

The best way to optimize usage of your hashtags is to reference your recommended hashtags and analyze their performance on your posts.

How to follow hashtags on LinkedIn

Keeping track of hashtags will let you know what other content creators are posting, how users respond, and get ideas for future posts.

  1. Go to the search bar and enter the hashtags you want to follow.
  2. Select an option from the drop-down menu.
  3. That will take you to a hashtag feed, where you can see all of the published content with this hashtag. Click “Subscribe” at the top of the page.

See GIF below for steps.

GIF shows you how to track hashtags on LinkedIn

Now that you are tracking hashtags, you should see this tag on the left sidebar under “Tracked hashtags” when navigating on a computer. When using LinkedIn mobile app, you can access the hashtags you are following by clicking on your profile picture at the top left of the window and scrolling down to the “Tags” drop-down menu. begins with “followed”.

Hashtags are an integral part of the success of your content. By relying on LinkedIn’s hashtags recommendations and your analytics, you can ensure your posts reach the right audience.

How to use LinkedIn for Business and Marketing

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