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Join the club: Facebook launches live audio chat product test | Social media news


After the success of audio chat service Clubhouse, Facebook and Twitter are testing their live audio products.

Facebook Inc has begun publicly testing a new app called Hotline, in which creators can speak and answer questions directly from the audience.

This Q&A product combines audio with text and video elements and comes up as social media platforms experiment with a new range of live audio features.

The success of the invite-only Clubhouse app, which has 10 million weekly active users, demonstrated the potential of audio chat services, particularly during the COVID-19 pandemic.

Twitter Inc has been testing the Spaces audio feature, and Facebook is also experimenting with offering live sound rooms in its Messenger Rooms.

The hotline comes from a small group within Facebook, called the New Product Test Group (NPE), that is tasked with building small social media apps from scratch.

‘Knowledge specialist’

A Facebook spokeswoman said Wednesday that the Hotline is aimed at “knowledge professionals” who can share tips from specialist fields like finance or health. She said the team is working out how user questions can be “supported”.

Clubhouse, a long-standing app for invitees only, has reported 10 million weekly active users, demonstrating the potential of audio chat services. [File: Mark Schiefelbein/AP Photo]

The application does not currently have any restrictions on audience size. Servers can remove questions from the queue, and Facebook says it is moderating inappropriate content during these initial tests.

Hotline events are recorded automatically and the host is provided with copies of the recording. The spokesperson said it is too early to tell how creators can monetize Hotline events.

Facebook CEO Mark Zuckerberg recently attended a Clubhouse event to talk about the importance of the creative economy.

NPE is also testing Super, a video app where users can pay to meet influencers, ask them questions, and take selfies during live events. The team previously tested an audio calling app called CatchUp, which was shut down last year.

The Hotline is not currently a standalone application and Facebook said it is testing different authentication methods so that users can join the event through Twitter, Instagram owned by Facebook or by providing a power number. phone.



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