Home Luxury Lifestyle Lexus partnered with Salehe Bembury to ignite creative conversations

Lexus partnered with Salehe Bembury to ignite creative conversations


Lexus announced its latest concept tram, LF-Z Electrified, in late March and stormed the auto industry. With a lot of technological improvements like Direct4 and steering, Lexus made consumers love more. The automaker then took advantage of the generated buzz to spark further dialogue by working with a number of reputable innovators to design virtual interiors for the new car. The first person on this ad list was Salehe Bembury.

Salehe Bembury is a shoe designer known for creations like the New Balance 2002R and Anta SB-02 sneakers. His designs reflect what he perceives as the future of footwear, while still being full of features and colors.

New Balance 2002R; Image credit: Courtesy of Heison Ho / Hypebeast
Anta SB-02; Image credit: Courtesy of Peden + munk

When designing the interior of LF-Z Electrified, Salehe Bembury was inspired by his love for the outdoors and was intended to convey the joy and peace he can enjoy while being in harmony coming into nature through a combination of natural and man-made materials.

“The aim is to bring the same benefits that nature gives mind, body and soul into the vehicle,” Bembury said.

The car’s default open and minimalistic interior acts like a cloth to which Bembury applies its own special dynamic touch. With a combination of man-made and natural structures, Bembury has turned the LF-Z Electrified into a “seamless combination of machine and nature”. Concept design combines the car’s mechanical function with nature’s calming action to ensure passenger comfort as they travel to their destination.

Normally, the contrast between the synthetic and the organic materials used can be too obvious, but Bembury’s artistic use of colors has helped soften the transition between the two. . Furthermore, it shows the potential of natural materials in enhancing sustainability and innovation when used in place of traditional materials in automotive design. According to Bembury, the cork, which he uses on a chair, has a cushioning function similar to synthetic memory foam, as well as a “consistent pattern of meditation”. The steering wheel, hewn from stone, has a taller feel and feel thanks to its highly polished polished finish.

Bembury’s though-stimulating virtual concept goes hand in hand with Lexus’ futuristic thinking plans for the LF-Z Electrified, illuminating the brand’s next generation of electric vehicles.

All photos provided by Salehe Bembury.

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