Home Stock NFL announces the first sports book partnership in the US - with...

NFL announces the first sports book partnership in the US – with Caesars, DraftKings and FanDuel


The NFL announced the first sports book partnership in the United States, making deals with Caesars Entertainment.
CZR,
-0.12%
,
DraftKings
DKNG,
-2.38%

and owned by Flutter
FLTR,
+ 0.23%

FanDuel on Thursday.

According to Sports Business Journal, the multi-year agreements to become the official NFL sports betting partner could be worth about $ 1 billion over five years.

As part of the deal, sports books will integrate their betting content into NFL media, such as the website, tournament app and the popular NFL Redzone show.

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“As the sports betting landscape continues to grow in the United States, we have carefully thought through our strategy and are pleased to announce the three partners that share the same vision and goal of the NFL,” said Renie Anderson, Director Revenue Director cum Executive Vice President of NFL Partnerships, said in a statement. “Working closely with Caesars, DraftKings and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love.”

The The NFL has an indecision towards the gambling industry decades before slowly warming up the idea after a sports betting ban was lifted by the Supreme Court in 2018. New York recently legalized online sports betting, becoming the most populous state to date.

The NFL is the last major US sports tournament to sign a contract for official sports betting.

In after-hours trading on Thursday, DraftKings shares rose 4.4% and Caesars Entertainment fell 0.05%. Dow Jones industrial average
DJIA,
+ 0.90%

on Thursday to close above 34,000 after gaining 0.9%.

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