In an effort to reduce waste, the brand will launch the program in some of its stores.
April 13, 2021
3 minutes of reading
Sports shoes and clothing companies, On Monday, Nike announced an initiative that seeks to recycle footwear to avoid waste. What does it include? Short-lived sneakers or with a manufacturing defect will be accepted at select stores in the United States. They then clean, disinfect and restore them, and then sell them at a lower price.
Currently, the service is offered at eight Nike stores in the US, with plans to expand by 15 more by the end of April and a few more by the end of the year in other parts of the world. However, they have yet to determine where it will be.
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It must be taken into account that Footwear to be returned must be within a period of less than 60 days from the date of purchase to be eligible for the extension.
All of this is part of brand plan with a target of 70% reduction in greenhouse gas emissions by 2025.
What is Nike A-Shoe reuse program?
“We want you to put in the effort. And when your shoes don’t go a mile, stumble on the pitch or cross the pitch, we want them back, “read Page promote the program.
However, not just Nike sneakers, they also require that they accept any brand of sneakers, except sandals, business shoes, boots or metal-affixed boots. These include men’s and women’s shoes, as well as children’s shoes starting in the summer.
But that’s not all. When some will be resold, others will be donated and for those unable to get a second life, they will become recycled material.
Finally, on website You can find the participating stores.