© Reuters. FILE PHOTO: FILE PHOTO: Trademark logo of Nissan Motor Corp. is seen on the wheels of the company’s cars at their showroom in Tokyo
By Norihiko Shirouzu and Eimi Yamamitsu
SHANGHAI / TOKYO (Reuters) – Nissan (OTC 🙂 Japan’s Motor Co under financial challenge is expected to introduce a new “must-succeed” vehicle and explain its green auto strategy to China at the Shanghai auto show that began on Monday, two company officials told Reuters.
The model Nissan is expected to show off at the motorcycle show is a significantly redesigned X-Trail sports utility vehicle (SUV). A similar SUV called Rogue hit the US market last year. The new X-Trail will be available in China later this year.
The new car is equipped with a three-cylinder, fuel-aspirated turbo engine, one of the sources said is likely to face an uphill battle for acceptance in China, where the Similar technology has been shown to be uncommon.
One of the two sources said, the car is a car “must be successful, must win for us”. Both sources remain anonymous because they are not allowed to speak to reporters.
In addition to the X-Trail’s launch in China, Nissan chief executive Ashwani Gupta is expected to tell reporters in Shanghai almost from Japan on Monday that Nissan’s green car strategy is two. Direction: The company will focus on gasoline-electric enhancement of fuel efficiency. hybrid technology, as well as battery-powered electric cars to make their line of cars in China greener.
In January, Nissan said all of its new vehicles in key markets, including China, would be electrified by the early 2030s, as part of an effort to reach the mid-level. carbon calculation by 2050.
This strategy comes as legal pressure in China increases on auto manufacturers to cut emissions.
China is a key pillar of Nissan’s change strategy, which includes focusing on profitable auto production for China, Japan, and the United States, rather than pursuing global growth that the boss suffers. toppled Carlos Ghosn pursued.
The company is trying to cut its production capacity and model lines by 1/5 and cut its fixed costs 300 billion yen ($ 2.8 billion). Nissan aims to achieve a 5% operating margin and a sustainable global market share of 6% by the end of fiscal 2023
It’s unclear how much details Nissan plans to share about its China strategy on Monday.
Nissan is still planning to begin taking “pre-orders” in China for its upcoming Ariya electric SUV before the end of the year, two sources said.
Nissan also plans to launch a hybrid “e-Power” version of the Sylphy compact car this year and the e-Power X-Trail early next year.
A company spokesperson said Nissan plans to introduce a redesigned X-Trail crossover in Shanghai, as well as introduce Nissan’s gasoline-electronic hybrid technology to China. She declined to comment.
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