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No more Mozart? Americans’ streaming habits reflect what life will be like after the pandemic


After a year at home, increase immunization rates in the US is getting Americans excited to travel, attend concerts, and even return to their offices.

But before they dropped their sweatpants and kissed “Pandemic livestock” goodbye before spending their first days without them, they’re practicing what life can feel – and sound – like in a world with little restrictions on COVID.

In doing so, they’re listening to fast-paced electronic and rap songs by artists like Lil Nas X, Jacob Collier and The Weeknd and watching office comedy shows like NBC’s.
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“30 Rock”, according to data from TasteDive, a recommended tool. They are also listening to “99% Invisible”, a podcast about urban architecture and infrastructure.

It’s a sign that people are “craving a degree of the ordinary and willing to accept it again,” said Alex Elias, founder and CEO of Qloo, a company that specializes in offering Entertainment proposals using artificial intelligence said. Qloo, which acquired TasteDive in 2019, receives funding from celebrities such as Leonardo DiCaprio and Elton John.


It’s a sign that people are ‘longing for a degree and willing to accept it again’.


– Alex Elias, founder and CEO of Qloo

It is one in stark contrast to March of last year as the Americans listened quietly to Mozart, Louis Armstrong and watched “The Handmaid’s Tale” on Hulu
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and Netflix “Contagion”
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.

Many New Yorkers cling to the sound of the subway doors opening and nightclub visitors checking the ID is featured in “Missing Sounds of New York,” a collection of sounds from New York City before the virus. coronavirus, produced by the New York Public Library in partnership with the creative company Mother. New York.

When the pandemic started “it was stressful to see people without masks on TV shows,” he said. That might explain why Americans avoid shows like “30 Rock” and movies like “Nearly Famous”.

Lately, both of which are streaming at record speeds, TasteDive found based on recommendations given to more than 93 million users generating traffic to websites to buy books, watch movies or listen to. music.

But even as children return to face-to-face learning, parents aren’t cutting back on their children’s book purchases, according to data compiled by NPD BookScan, a weekly report on book buying trends.


Americans also seem to have moved away from classic novels like Leo Tolstoy’s ‘Anna Karenina’.

NPD BookScan analyst Kristen McLean told MarketWatch: “Teen books started to rise in March 2020 as a pandemic broke out as parents rushed to buy materials to entertain their children. during the pandemic and advocating the need to go to school at home.

In fact, the best-selling book across all genres for the last week of March was “Dog Man: Mothering Heights”, a children’s novel illustrated and written by Dav Pilkey, according to the data. by NPD.

“Parents worry about their children lagging behind in math and reading skills,” she said. “We expect children’s books to still thrive by 2021 even as we see open states moving toward fall.”

In the meantime, adults are taking a break from classics such as Leo Tolstoy’s “Anna Karenina” as well as Michelle Obama’s autobiography, “Becoming,” which is one of the most read books of the time. closed last year, according to data from The New York Public Library.

Instead, the Americans are reading murder mysteries like “The Guest List” by Lucy Foley, and travel books according to TasteDive. Among New Yorkers, the most read book since the pandemic began is Brit Bennett’s “The Vanishing Half,” a historical fiction set in the 1950s exploring race and fame. count. HBO
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recently acquired the rights to produce a limited series based on it.

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