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Optimal Instagram story size [+ Tips for Best Quality]

New social media sites continue to emerge, new features are added, and algorithms are always updated, making it difficult to keep up with the best of social media practices.

However, social media This is the stop. Based on Instagram, has over one billion monthly active users and more than 500 million active Stories every day. Even more than 90% of accounts follow a business on Instagram, making the platform the top choice for any type of business.

Stories on Instagram is a popular trend that will not go away. Pamela Bump, Writer of Audience Growth at HubSpot, to speak, “Instagram stories serve as an outlet for brands to creatively showcase their products or services or to happy customers in the action. Branded Instagram stories are also branded. allows your audience to learn more about topics relevant to your brand’s industry. Useful and valuable content can also allow potential buyers to trust your brand more. “

With this knowledge, you want your marketing team to be ready to develop your Instagram Stories strategy. To create this strategy, your team should decide what types of images or videos they want to post.

How do you plan to take those images? With phone or professional camera?

Below, you’ll learn about Instagram Stories dimensions and why they’re important to Marketing on Instagram strategy.

Instagram Story Size (1080 pixels x 1920 pixels)

If you shoot an Instagram Stories video with your phone, the size will likely be 1080 pixels x 1920 pixels, so you don’t need to resize it. However, if you’re using a different camera or a custom setup, you’ll have to video editing application to make sure your video is of the correct size.

While this may seem like a lot of work, it’s extremely important to the user experience and to ensure maximum engagement on your Stories.

Why is the dimension of Instagram Stories important?

Instagram has provided these dimensions and sizes to ensure that your Stories are uploaded with as much quality as possible. These sizes are also ideal for most mobile devices, ensuring that your videos, images or gifs display correctly across different operating systems and screen resolutions.

Uses Instagram Story dimensions as well as:

  • Make your brand look more professional
  • Make sure the content is of high quality
  • Prevent unnecessary pixelation

If you don’t comply with these sizes, your images or videos will be cut off and the content you want to share won’t display as expected. That’s why it’s best to pre-set the size of your images and videos using Instagram photo editing app.

Talk about the ideal Instagram Story image size. Spoiler warning: it’s similar to the Instagram Story video size, making it easy to remember.

Whether you upload videos, images, or a combination of the two to your Stories, it’s important to keep your content in a “safe zone” where it won’t be cut off or hidden.

Safe zone for Instagram story sizes

A “Safe Zone” refers to the area in your Instagram Stories where content is not obstructed or in danger of being cut off.

Instagram will automatically show blue lines if you try to move content away from your safe area, especially if you’re adding stickers or GIFs. When I tried to move the timestamp to the edge of the screen, Instagram either didn’t let me go to the edge or let me cover my profile picture on top.

Guide to Instagram Stories margins

Instagram will also provide guidance as you place elements on your Stories, allowing you to perfectly center them.

How to center Instagram StoryOn personal Instagram Stories, you typically post videos using your phone’s front camera. The frame may be tilted, and your face may be cut off; This is all good and good.

On a Business on Instagram however, you’ll want to make sure that all videos are shot professionally and the item you want to advertise takes center stage on the screen. Most importantly, if you’re going to add polls or stickers, leave enough space in the frame so that you can place this content without obstructing the other.

Below, we’ll look at some additional tips for sizing your Instagram Stories.

Tips on Instagram story sizes

1. Make sure your content is high quality before you upload it.

Instagram compresses the image during upload, so an image that has been grainy or pixelated will only get worse once it is brought into the platform.

Check to make sure your images are at least 72 ppi resolution before you add them to Instagram.

2. Upload correct size, shape and aspect ratio.

Instagram is strict about adhering to its dimensions to ensure the quality of photos and videos. When you upload a vertical image or video from your phone, you most likely won’t have to think about these sizes as Instagram will format them automatically.

However, if you have a landscape photo that doesn’t fit the size, Instagram will crop your photo, zoom in on the content, or zoom out (make your image look small and place it on the background). This often results in lower quality images and videos. So make sure you stick to 9:16 aspect ratio.

Instagram Story aspect ratio (9:16)

3. Use photo editing apps.

Photo editing apps can help you control the quality of your Stories and make sure you’re always using the correct dimensions. To edit photos for Instagram, you can use the following tools:


This is the perfect option for creating an image for your Instagram Stories. For starters, Canva has templates designed in Instagram sizes. Canva offers both paid and free plans.


This software makes it easy to produce videos for Instagram Stories. After starting to create the video, you can choose the right size on the platform. Lumen5 offers both free and paid plans.


Easil has templates for Instagram Stories to help you create engaging content. They have templates for single images and also for Multi-Tag Stories. Easil offers free and paid versions.

Adobe Spark

Adobe Spark makes it easy to create images and video graphics for Instagram Stories. You can build your own Story with their typography and visual options. Adobe Spark comes with both paid and free plans.

Social embedding

Social Embedding is another type of tool for Instagram Stories – with Embedded Stories you can make your Stories visible by adding a CTA and generating an embeddable code you can add. its website. Embed Social offers both paid and free plans.

With these tools, you can import specifications, upload images and videos, and complete the editing process. These features work well if you have higher quality images taken with a professional camera or want to add graphics or text to your images or videos.

4. Upload vertical content.

While Instagram posts are more flexible in terms of direction and size, Instagram Stories works best in portrait format. Make sure your photos and videos are upright before posting. If the content doesn’t match the portrait orientation, consider publishing it as a regular post.

5. File size less than 30 MB.

Note the size of your file; Instagram will only accept up to 30 megabytes. This will give you plenty of room to upload high quality photos and videos.

If the quality doesn’t work, it’s time to fix the problem.

How do I fix the quality of my Instagram Stories?

There may be instances where your Stories don’t upload in the quality you want. Let’s look at some questions you might have about quality, along with some troubleshooting tips.

Why are my Instagram Stories blurred? Why has the quality of my Instagram Story photos changed?

Your Instagram stories can be blurred for two reasons:

  1. Instagram has compressed videos or images to some extent, making the video or image blurry.
  2. Size or aspect ratio is disabled.

To fix this, you’ll want to double check the quality of the photos or videos you’ve uploaded. What is its file size? Does it have at least 72 ppi? If the file size is too small or the ppi is too low, then Instagram’s compression will make it worse. Consider creating a higher quality version so that when Instagram compresses it, it doesn’t look pixelated.

Next, double-check the dimensions. To ensure the highest quality possible, try to use the full size 1080 x 1920.

If those two have checked and your Story is still blurred, follow these tips to resolve the issue.

1. Check if the quality on other devices is better.

If your internet connection is poor, Instagram Stories will show lower quality compared to a faster connection.

Instagram does this to save user experience resources as you interact with other areas of the site. Consider asking someone you know if their quality is also low. They – and your audience – may be viewing your Story without a problem.

2. Turn off Data Saver.

Data Saver is a feature that prevents videos from preloading, helping to reduce your data usage.

If your connection is fine but you are still having quality issues, this feature might be reducing the quality of your feed.

3. Test photos from different cameras.

As a last resort, check if there is a quality difference between the built-in camera on your phone versus the Instagram camera. The pictures you take with your phone’s camera versus the in-app camera (or vice versa) may be better suited to Instagram’s compression settings.

Instagram story sizes are essential for an Instagram strategy

All marketers should use Instagram Stories. While posting regularly on your feed is a great tactic, adding Stories to your strategy will result in a better ROI from your time and resources spent on the platform. Instagram Stories can improve your exploration, increase your reputation and brand awareness, and help you and your business grow better.

Editors’ note: This post was originally published October 2019 and has been updated for inclusion.

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