April 8, 2021
5 minutes of reading
Comments expressed by Businessmen the contributors are their own.
In a year dominated by Covid-19, home orders fueled worldwide demand for an unexpected item: a jigsaw puzzle. The interlocking bricks are a hot commodity throughout 2020, as people of all ages look for compelling ways to pass the time.
“There’s a global shortage of puzzles ..” said Brian Way, co-owner of Puzzle Warehouse NPR in November. “There is no single factory on the planet that doesn’t slow monthly production progress.”
Game maker Ravensburger told CNBC that their US puzzle sales were up 370% at the beginning of April, and the company is expected to sell an average of 20 puzzles per minute in North America to the end of the year. That’s over 10.5 million puzzles in just one area.
This resurgence of similar activity makes sense, especially during a global pandemic. Dad and I like to make a puzzle with our two little boys. The puzzles go through many generations, both relaxing and engaging.
Building and growing a business is also a puzzle. Only, starting a business no preset corners. You cannot detect 90 degree pieces to connect the bracket; You have to build these corners for yourself. Good news? Every new product, feature, or release is locked in another work, and over time a clear image begins to appear. That’s just one reason why entrepreneurship is so rewarding.
After 15 years in the business, JotForm had well-defined edges and much of the puzzle took shape. However, we are still building it. That process never ends – and even though we’ve filled in every piece, we simply expand the puzzle.
Whether you’re a beginner or you’ve been working at your company for many years, here’s my tip for staying focused. big picture.
Build from the center
At every stage of the business, it’s easy to lose your core mission. The early days are easy to get distracted because you have seemingly endless details to juggle. As your business becomes stronger, you should seek greener meadows. Maybe you’ve achieved your original vision, or you get bored with the day-to-day job of running a company.
Instead of shifting focus, enlarge and reinforce what’s most important to your customers. What are the essential materials of your product or service? For us, it’s the Form Builder. Almost all of our 15,000 new daily sign-ups lead to generators. That’s our core, so it deserves constant improvement, and there are three main ways to reinforce the heart of your puzzle.
1. Design improvements
Legendary designer and architect Charles Eames once said, “the role of the designer is that of a good, thoughtful host who anticipates the needs of his guests.” Aside from color, graphics, images or illustrations, the design is another big difference. It boosts brand awareness, evokes emotions, and as Eames eloquently put it, good design ensures a better experience for the people you serve.
2. Improve usability
Time has always been our most precious thing, but the competitive needs of modern life further enhance its value. Anything you can do to make your services faster, easier, less complicated, and more intuitive is spent a lot of time. If your company is in its infancy and you can’t hire dedicated UI and UX staff, try working with a consultant – even if limited. Usability is essential, because customers will quickly shift away if your product is even a little complicated or annoying.
3. Core service development
The good and bad news is that your product is never finished. The puzzle is always incomplete, because new technology, customer needs, cultural and social changes, as well as economic realities are always present. Constant innovation is essential for survival. However, keep in mind that evolution can take many different forms. Your job is to find the best version for your company, whether that means exploring AI or dropping the core process down to the absolute basics.
Set up meaningful metrics
A successful jigsaw puzzle is a complete picture. Success in business, however, is much more subjective. We all know founders are obsessed with frivolous metrics and while keeping track of your data is vital, sometimes success is an action or change. For example, we measure how many new users actually create a form. Do they use our products to create and publish successful forms? And did they receive the submission on that form? That’s what’s important to our customers – not bounce rates or acquisition costs. Of course, companies need to track many types of internal data, but don’t prioritize flashy growth stats or KPIs over more meaningful numbers.
Enjoy the free space
Unlike a puzzle, your goal isn’t to complete every part of your business. As we noted above, the finish line is not just fantasy, but creating something out of nothing is what makes most founders feel alive. There is no need to rush.
Empty space is also an opportunity to listen to your customers. Find different ways to learn what they want and need – and how those needs change over time. Open spaces are opportunities; Capture it and keep building. We all love puzzles and there is no better feeling than embracing a new piece and watching your company grow.