Home Stock Market The European Super League backlash grew, as the business model for football's...

The European Super League backlash grew, as the business model for football’s shakes became more apparent.


The backlash against the Super League proposed by European football became more and more heated on Tuesday, as more details on the separatist competition’s business model emerged.

The launch of the a European Super League “American style” The soccer world shocked the world earlier this week, when 12 of the biggest clubs rebelled against the authorities of the sport.

Revenue from the closed tournament will largely be divided among its 15 founding clubs, while the pay of the players will also be limited, Financial Times reported.

Prince William, UK Prime Minister Boris Johnson and French President Emmanuel Macron are among the most openly condemned the proposal, which has been criticized by many as greedy and for compromising integrity. of this sport.

Johnson met with the Premier League, the Football Association and fan groups on Tuesday, vowing “no further action” to skip the new competition.

Football stars, even those who are playing for clubs participating in the new competition, have vehemently opposed the idea from former players and fans.

The tournament, designed to compete with the current Champions League run by the Union of European Football Associations, or UEFA, was formed by 12 clubs: AC Milan, Arsenal, Atlético Madrid, Chelsea , Barcelona, ​​Inter Milan, Juventus
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Liverpool, Manchester City, Manchester United
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Real Madrid and Tottenham. It is expected that there will be three more clubs to join as founding members. Arsenal, Liverpool and Manchester United all have American owners: Los Angeles owner Stan Kroenke; Fenway sports group; and the Glazers.

The 15 founding members will be permanent members of the new tournament and can never be relegated, losing competition and qualification. Five other clubs will be invited each year. Teams are now eligible to participate in all-European tournaments through their domestic leagues.

JPMorgan US investment bank
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is sponsoring the new tournament, initially pledging to invest 3.5 billion euros ($ 4.2 billion).

Europe’s elite clubs have been and are driving changes to the fascinating Champions League, generated 2 billion euros last season. Basically, they want more matches against each other and a bigger piece of cake. Currently, UEFA, the football governing body of Europe, decides how the revenue generated from its competitions is distributed.

On Tuesday, there were more details on how the Super League’s business model works, including revenue sharing arrangements and a plan to limit players’ salaries, similar to leagues. America’s top sports competition. Clubs believe the new league can generate more than 4 billion euros per season, double the current Champions League.

The 15 founding clubs will share 32.5% of commercial revenue, with an additional 32.5% share for the 20 teams of the competition, the Financial Times reported, citing leaked documents. After the annual tournament is completed, 20% of revenue will be awarded to achievement and 15% shared depending on the broadcast audience of each club.

The clubs have also agreed to limit spending on salaries and transfers to only 55% of their revenues. Meanwhile, some Premier League clubs spend up to 80% of their revenue on player salaries.

Founding clubs will receive a total of € 3.5 billion to support the “infrastructure investment plan” and offset the impact of the COVID-19 pandemic.

Football governing bodies have stepped up their efforts to stop the controversial new tournament, with UEFA threatening to ban clubs from all other leagues. That means, for example, Arsenal, Manchester United, Liverpool, Chelsea, Manchester City and Tottenham could be eliminated from the Premier League. The remaining 14 Premier League teams met on Tuesday, and the federation said plans for the Super League had been rejected “unanimously and strongly”.

Even the coaches of several breakaway clubs have criticized the plan, including Pep Guardiola’s Manchester City and Jürgen Klopp’s Liverpool.

During Tuesday’s press conference, Guardiola, who played with and managed Barcelona and joined Man City after a successful stint at Bayern Munich, said: “It is not a sport when the relationship between effort and success, effort and reward does not exist. . It is not sport if success is guaranteed, it is not sport if you lose.

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