Home Luxury Lifestyle The most sustainable Panerai (and Watch) ever

The most sustainable Panerai (and Watch) ever

Panerai has strengthened its commitment to a sustainable environment and the fresh ocean in Watches & Wonders 2021 as CEO Jean-Marc Pontroué announces a decade-long brand new partnership and a concept watch leading the way in terms of sustainability. Panerai is working with the UNESCO Intergovernmental Oceanographic Commission (IOC-UNESCO) to develop ocean literacy activities as part of The United Nations Decade of Ocean Science for Sustainable Development 2021 to 2030. The title is Watches & Wonders of Watchmaker 2021 new lineup and reinforce their environmental commitment Sank eLAB-ID PAM01225.

Faced with the urgent need to preserve and protect the Earth’s environment, Pontroué is willing to reveal the list of sustainable suppliers that Panerai has worked with PAM01225 and urges watchmakers, sister brands of Richemont and its competitors, to work with those suppliers. “We [Panerai] don’t want to be the only one to do this, ”said Mr. Pontroué. “Acting alone won’t save the world.”

ELAB-ID sink PAM01225

Guided by Panerai’s Laboratorio di Idee’s relentless pioneering methods for contemporary watchmaking, the brand created a watch out of recycled materials with a total weight of 98.6%. amount of PAM01225. Why not 100%? COO Jerome Cavadini told us that doing so would increase the watch’s carbon footprint to the point where it would turn the series into a hopeless exercise. Bragging rights alone isn’t enough, and it’s nice to know that the watchmaker isn’t just putting out a marketing message here.

The case, sandwich dial and bridge are made of EcoTitanium, an aerospace grade lightweight recycled titanium alloy made from more than 80% pure recycled ingredients. Panerai introduced this material a few years ago. In addition to the structural components, the PAM01225 is the first watch to use 100% recycled SuperLuminova on the dial and hands and 100% recycled silicon for its movement escapement; The watch hands and its sapphire crystal also contain recycled materials. Only 30 PAM01225 will be made while a more extensive commercial launch is available as Luminor eSteel, also released in Watches & Wonders 2021. This eSteel is new for 2021.

The following is a list of suppliers with whom Panerai worked closely to develop the concept watch. Panerai fabricated cases, bridges and panels from EcoTitanium at the Panerai Plant in Neuchâtel. Every aspect of the movement, including assembly, product inspection and quality control, was carried out by Panerai.


Siltronix ST (recycled silicon), Sigatech (silicon specialist), subsidiary of Eramet Aubert & Duval (EcoTitanium), Pro Cadrans (dial recycling), Monyco (adopt Super-LumiNova and collect materials for recycled), RC Tritec (luminescent pigments), Novo Cristal (recycled sapphire), Ugitec (recycled steel), and Morellato (recycled plastic strap).



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