Home Entrepreneur This is the Chinese short video app that wants to fight TikTok

This is the Chinese short video app that wants to fight TikTok


Kwai travels to Mexico to locate and offers Mexicans an alternative to entertain, enrich and find active and fun spaces to express their own reality.

April 23, 2021

4 minutes of reading

This article is translated from us Spanish edition using AI technology. Errors can persist due to this process.


Kwai The regional application of Kuaishou Technology, which was founded in Beijing in 2011, officially came to Mexico to provide another option for millions of users through a democratic and inclusive virtual community. . These innovative social media of short videos will allow people to discover, create and share content that makes them and more people happy, allowing them to be seen and heard equally, thanks to all-round technology. the area that Kwai provides.

Kwai is an interesting, thought-provoking and especially real short video community. With content and functions that make video creation an entertaining and simple process, allowing content creators and users to celebrate the exciting side of life, in any space and anywhere. . Additionally, Kwai allows her platform and approach to transcend instant fashion and encourage moments of real happiness in real people’s everyday lives.

“Our expansion in the region comes after a warm reception in Brazil, where after almost two years of operation, we have positioned ourselves as the most downloaded app on Google. Play. In this sense, Latin America is a very important market with enormous potential for the short video industry. We are very optimistic that great cultural richness and recognized creativity converge very well with our philosophy of inclusion and diversity, ”said Arturo Martinez, Latin America Regional General Manager Kwai comment.

Kwai is polite
Kwai, which launched in Brazil at the end of 2018, has achieved a record that users and their content creators are rapidly accepting the functionality provided by the platform, thanks to the recommended interface and system Video download and sharing functions outside of the app. designed to foster an inclusive community. Its technology and ease of use have allowed for rapid expansion in Latin America.

The app also features unique, profile-independent algorithms, and is designed to provide fair engagement for each user within the platform and build an equal, diverse, and inclusive virtual community. As a result, Kwai users will find unique and authentic people and stories, as well as a content environment in which they will quickly connect and identify.

Arturo added: “We found that our app is positioned as a social tool in which everyone can authentically express themselves, be heard and seen regardless. social, economic or cultural differences or backgrounds.

This comprehensive approach has made Kuaishou one of the most popular applications worldwide. It currently has over 300 million users enjoying an average of 86 minutes per day for various content shared within the platform.


Kwai is polite

Monetize your creations

Present Kwai In addition to providing video sharing, socializing and interacting capabilities, allowing users to monetize the Referral Program, which, for free and at no charge, users can invite friends and acquaintances. Download and use the app using the personal code provided by the app.

According to Aurora Morales, Marketing Director of Latam: “The brand has set a goal of connecting each user in a positive way and leading them to discover the best moments of their day through our content. , thus creating a positive impact on the community. local “.

Kwai is expected to launch an e-commerce, live stream and giveaway feature soon, already available in other regions and allowing additional monetization models.

Kwai is currently available on iOS and Android systems in the App Store and Google Play.

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