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Three strategies for successful job search

If you’re looking for a job or think you’ll be coming soon, be sure to update your LinkedIn profile, refresh your resume, and set up your networking game. But in today’s pandemic, competitive job market, just doing the basics isn’t enough.

Fortunately, I recently picked up some timely job-hunting tips while attending Career thought leaders2021 symposium. The virtual event brought together more than 80 career professionals to discuss emerging workplace trends and successful job search strategies.

Here are three experts’ recommendations to increase your chances of finding a job by 2021:

1. Train your “career endurance”.

To maintain fit in today’s workplace, you must develop what is called “occupational endurance”. That means making sure your essential skills, thinking, and knowledge help you become an engaged and productive member of the workforce, even as it continues to grow. .

“Unless you have lasting value,” emphasizes futurist and author Alexandra Levit, “it will be difficult for you to be stable and productive, whether that means for two years or more. 20 years”.

The five key components of occupational endurance are:

Soft skills. These are interpersonal attributes – like empathy, being a good listener, and diplomacy – for collaborating well with others at work.

“As machines take on more and more work tasks, the ability to make use of intuition, problem solving and good judgment will make people different,” Levit emphasized.

You can strengthen your soft skills by reading books like Stephen Covey’s “7 Habits of Highly Effective People” or by participating in new jobs or volunteering.

Hard skills: Levit defines these as “skills that can be taught in a particular area where learning can be measured.” For example, you cannot get a job as an accountant unless you understand tax laws or how to read balance sheets.

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Luckily, learning new skills is easier than ever, thanks to the proliferation of free online courses and inexpensive certification programs, available on platforms like Coursera. org, Edx.org or LinkedIn Learning.

Interestingly, Levit quoted a DeVry University study saying that 80% of employers are interested in a certificate or micro-degree in a degree program, as long as you can prove the skill to be successful. proficient.

Applied technical skills: This means that you’re tech-savvy and equipment-savvy that can help you do your job better. In other words, it is not necessary to know how to code, but you do need to be familiar with the applications and software that make you more efficient at work.

“Anyone of any age can develop these skills,” Levit says. You can improve your competencies by taking online courses, watching YouTube tutorials, and trying out new apps and software, such as the messaging platform Slack that helps teams work together. more effective.

Institutional knowledge: The good news for older job seekers: Research shows that some employers are still very interested in people with industry and organizational experience.

“It has a utility that nothing else can replace, especially with fewer and fewer people having a long time working in an organization or in an industry,” Levit said.

It is important that you prove that you haven’t grown old while working at the same company for a long time. You can stay fresh by looking for projects in different departments or courses to expand your skills.

Development mindset: Today, your willingness to continually learn and grow in your career is very important. This is not just about taking courses. It’s about showing your employer that you are willing to learn from your past mistakes and reach out into your comfort zone.

So, when interviewing for a job, be prepared to show your adaptability, curiosity and flexible willingness.

Of course, once you’ve hone these skills, be sure to highlight them on your resume and LinkedIn profile.

2. Personalize your LinkedIn profile.

Marietta Gentles Crawford, personal brand strategist and writer, gave some helpful advice during her session, Write the LinkedIn profile that people want to read (While still optimized for search). “A magnet [LinkedIn] Crawford said.

Three ways to do that:

Write the Introduction in the first person. That means using “me” instead of “he” or “she”. You’re not going to talk to a third person at a networking event, so don’t do it on LinkedIn, Crawford said.

Include a call to action at the end of your Introduction. It makes it seem easier for you to get along and invites people to connect.

For example, at the end of Crawford’s Introduction, she asked, “Would you like to learn more?” and direct visitors to her website and the free LinkedIn Tutorials.

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Another option: Just say “I’d love to hear from you” or “Let’s talk”.

Use quotes to add personality to your profile. Giving a well-chosen quote is a powerful way to convey your sensitivities and attract like-minded individuals (and hopefully recruiters).

For example, personal brand strategist Deb Dib added to her LinkedIn profile a courageous statement from famous professor and spokeswoman Brené Brown; it highlights Dib’s interest in working with “gutsy” customers.

3. If you are of color or woman, target employers with preference for diversity and inclusion

Career consultant Mark Anthony Dyson has come up with two ways to do this.

He suggested that you read the book “Colorfull: Competitive strategies to attract and retain top colored talent” by Sharon Smith-Akinsanya. It includes examples of companies that value diversity in the workplace.

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Dyson is also a fan of virtual conferences aimed at women and minorities. Two examples of tech jobs: Lesbians Who Tech Summit and the National Society for Black Engineers conference.

Nancy Collamer, MS, is a part-time coach, speaker and author of “Second Careers: 50+ Ways to Benefit from Your Passions in Retirement.” You can now download her free exercise book, “25 Ways To Help You Determine Your Second Ideal Action” on her website at MyLifestyleCareer.com (and you’ll also receive a copy of free news every two months).

This article is reprinted with permission of NextAvenue.org, © 2021 Twin Cities Public Television, Inc. All rights reserved.

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