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Top 5 marketing tools to grow your business


April 22, 2021

6 minutes of reading

Comments expressed by Businessmen the contributors are their own.


It is estimated that more than half of the global population has online access. That’s why, whether it’s one or a large corporation, any company should think seriously about digital marketing strategy. From website analytics, Is the key to having an ongoing stream of leads and generating a significant profit for your business.

Related: Here’s How to Plan Your Digital Marketing Strategy and Set a Budget …

Here’s a list of the top five digital marketing tools available:

1. Automated webinars

An automated webinar is a pre-recorded webinar that simulates live activities so that the participants think they are part of a live event, but you only host the event once. It’s a great way to scale your business. Webinars can also act as a part of funnel and used to explain every complex aspect of your business. It could be a complex product or an unusual concept or lack demand in the market. Using webinars, companies can automate the sales process, saving resources and time. Hence, if you want to engage your potential customers, webinars can be a compelling way to move customers from one ladder to another. But remember that for webinars to be successful, you need very high demand from your potential audience because you want the user to pass preliminary registration, go to the webinar and see it in full. At each of these steps, the number of listeners can be reduced by up to 70 percent. That is why webinars are more suitable for B2C companies. For example, according to 99 companies Statistically, a webinar can generate about 500 to 1,000 leads. This is why more than half of companies use automated webinars as advertising tools and implement them in their marketing strategies.

Some companies have started using webinars as their primary source of leads. Example: StudyFree has created daily webinars explaining the advantages and opportunities associated with studying abroad, as well as the product itself. These simulate live webinars, with presentations, live streams, and even live commentary. With this strategy, StudyFree has more than 150 webinars taking place every day in different time zones, countries and languages.

Related: Automated webinars might be the tool you need to scale …

2. Chatbots

A chatbot is not a new tool. It is a tool based The software interacts with people naturally through a text chat window. However, companies often invest heavily in this tool to make their communication with potential customers more personalized and effective.

For example, , Yahoo and Facebook have both deployed chatbots from ambitious startups like Chatfuel and ManyChat. Insiders It is predicted that global annual cost savings derived from chatbot automation in the insurance industry alone will increase from $ 500 million in 2020 to $ 5.8 billion by 2025.

Based on Accenture research, the top five trends in the chatbot market today are the development of artificial intelligence, the increasing use of instant messengers, cost reduction and ease of development, and interaction between bots and bars. bot support math. Chatbots offer many benefits to the company. By providing 24-hour customer service and tireless responses to customer inquiries, chatbots can support and extend an organization’s customer relationship and can even replace sales managers. for their personalization with Artificial Intelligence. In essence, chatbots reduce processing time and improve employee productivity. Overall, the use of this technology can improve a company’s business performance by 5% to 25%.

3. Search by voice

Voice search will take your SEO strategy to the next level. medium numbers one billion voice searches per month. Voice search uses enhancements like Google Assistant, Apple’s Siri, and Amazon’s Alexa. More and more users are now talking into their search bar instead of typing, whether they use the voice-activated AI assistant on their desktop or smartphone. The popularity of voice search alters the keywords and phrases people use to find what they’re looking for online. This tool will not only track keyword delivery, but will also be able to evaluate your search visibility and report on fluctuations in the number of keywords used to sell your ads.

4. User-generated content

UGC is any type of content (text, videos, photos, etc.) that is not created by the brand itself but created by its users, customers, and customers. The brands then share the above UGC channel. Users can also create engaged and engaged communities where they share that content with each other.

UGC has many benefits and directly affects organic growth. The mechanisms of social media companies are built on UGC principles or user-to-user communication. Furthermore, it can be a greater trust engine than internal content. User-generated content has become the new way of word of mouth, experts suggest.

5. Virality

Virality is the self-propagation ability of digital products. Clubhouse is the newest example of this. Marketing teams often have to think of ways to encourage users to share content or entire products with each other. But even if a product is good, there’s no guarantee it will get caught up in the influx of hype without using some viral know-how.

There are various tools available to make a product go viral, such as an “invitation only” system with limited access to the product that causes fear of missing out. In just six days at the end of January 1.1 million people joined the Clubhouse, although access was provided only by invitation. Nowadays, people not only ask friends to invite them, but they can also find them for sale on eBay and Alibaba. The invite system creates more motivation for users to share information about the service with their friends.

In Clubhouse’s case, these tools worked alongside announcements from Elon Musk and Mark Zuckerberg, who used Twitter to advertise their fledgling decision to join the service – and with that, the whole world has known Clubhouse.

Digital marketing tools are an important means to enhance each process in your organization, promote your services, generate qualified leads and more, increase sales. sell.

Related: 6 digital marketing strategies to get started as early as possible

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