By the beginning of 2020, the world as we know it was turned upside down. Businesses have been forced to pivot in the face of a pandemic, and as a result many companies have adopted a culture of working remotely.
Remote work has changed the way organizations and groups work – and even the way companies communicate with leads and new business. Employees focus on designs, presentations, and virtual events to communicate both internally and externally.
As a result, the graphic design landscape has changed dramatically over the past year.
Presentations now need to work harder than ever to connect, engage, and inspire audience action. Actually, over 35 million PowerPoint presentations offered every day to over 500 million spectators – but 79% of those audiences believe most presentations they find boring.
To help you crush your next presentation, we’ve put together the top presentation design trends of 2021, in anticipation of creative industry experts and mastery. present.
Here, learn from three creative experts from leading companies in the tech sector about the four biggest presentation design trends that will emerge in 2021.
1. There will be a lot of empathy to be found in the design.
Marissa Latshaw, Founder Marketing Latshaw, says: “Influential, inspirational design begins with empathy.
Empathy is one of the most powerful tools in the creative toolbox. The good news is that empathy – the ability of others to feel, understand, and respond to emotions – is innate in all of us. Our job as creators is to harness this empathy to better design, market, and tell stories.
Empathy drives creativity. The empathy / creativity relationship is very strong – as shown in numerous studies over the past decade. One study asked participants to create and name a potato chips Products for pregnant women. Before starting the mission, half of the participants were asked to visualize how the consumer would be feel while eating a snack. The other half are asked to imagine what the consumer will be think. An independent panel of judges found that the first group’s product concepts, which focus on emotions, and trigger empathy, were more original than the control group.
Empathy is also important for inclusion. More than ever, we want to communicate with others in a truly immersive way. The empathetic approach ensures we understand the goals, needs, fears, and values of all the people we want to join (other than how they relate to our brand or products. ). This is a call to all of us to be proactive about inclusion and it begins with empathy.
Empathy creates connection. From home fitness giant Peloton comes Social networking club, based on new voicesWe are constantly finding new and innovative ways to connect with each other.
Both brands show empathy as they address the growing need for connectivity. They reimagine the way we work and share chats in a more socially connected way.
Designing anything – from presentations to ad campaigns – is no different. Each opportunity is an opportunity to re-imagine and renew the way we interact and connect with the world.
Empathy helps us to stand out when we take other people’s shoes. Creating unique experiences, based on empathy, ultimately brings us closer together and inspires action. “
2. Designers will lean towards radical simplicity.
Eliot Garcia Weisberg, Creative Director at Airbnb, talk to us about everything thoroughly simple.
He said, “Despite the incredible power of connecting us, teleconferencing makes it difficult for the energy and empathy of the audience. Attention – already a resource. transient – more split between screens, speakers, slides and the sound of the virtual landscape.
The audience-to-presenter feedback loop is almost dead. The impact of the environmental design is lost. In our new world, the value of a pixel on a remote audience’s cluttered screen is immense. And the monitors themselves — their quality and colors — vary widely among the members.
The key to designing for the ‘new normal’ is to use radical simplicity. A designer must downsize a slide about its core idea, then push for further simplification. They musk them to themselves – ‘Do I really need to show this?’ After that, challenge yourself each time the answer is ‘Yes’.
The number of slides will decrease significantly. Excess symbols will disappear. The bullets will become a distant memory. Subtle motifs will be replaced with solid colors. We’ll see the change from the image mask and bold text on the image. Instead, we’ll see full-screen pictures or simple commands that make their views clear and drive core concepts of home.
We’ll spend more time on speakers — full screen — than ever before. Their distribution, from melody to twist, becomes a design element. The drills will replace design assessments.
The end result will feel much more human. And, if successful, completely simple. “
3. Great design will attract viewers’ attention.
“For decades, the job of creative designers, writers, and cinematographers has been to get attention. Get rid of the clutter. Deliver ads that stand out. Use creativity like a hook “, Adam Morgan, By Adobe Executive Creative Director, talking about grabbing the attention of the audience.
He added, “But in today’s hyper-connected digital world, that hammer-and-nail approach isn’t always the answer. People choose what they want. The trend I’m on. Seeing today as attracting attention Less motivating and pulling more We have to create experiences that bring real value to an individual – not just capture their attention with value shocking or click tricks.
“We have to create communities where people are want to use our brand experience. We must know those individuals and groups, what they care about and provide new information wrapped in an emotional blanket. We must represent things they value. “
Instead of selling heavily, we have to share a story they trust and be open and transparent about why it’s important to them.
What this means for creative groups is that you can’t just make it beautiful or funny. You have to think deeply about what your brand means to your customers and then create deeply connected experiences. It’s not just about the creative handcraft of colors, fonts and logos. It is about stories and meaning, authenticity and purpose. Don’t just get noticed with your work. Hold attention. So that you can build a brand that grows and lasts. “
4. Designers should use clean, minimal, and light colors.
Finally, we tapped in Beautiful.ai’s Creative director Anuja Kanani has the expertise to unravel one more presentation design trend for 2021.
Kanani says, “Choosing the best color for a presentation and a good presentation font, are two of the most important elements of deck design. Each design decision – shapes, words, and images -” affects how your audience feels about the presentation, but colors matter the most.
An alternative to bold and bright primary colors, the year 2021 has ensured softer, softer colors after the chaos of 2020. Not only are the colors less saturated and the pastel is softer, but they are even more organic and natural, perhaps making the audience feel more at ease and confident in the presentation in front of them.
Strategically using free, consistent color themes can help position your brand in the mind of your customers, Kanani adds. Your presentation is in 3-4 colors in the palette, with one accent color to highlight key points and bring balance and harmony to your presentation.
The minimalism trend also extends to well-presented fonts. Seasoned presenters are opting for clear minimal fonts, such as Open Sans or Jost, and rejecting traditional fonts like Arial or Times New Roman in 2021.
Kanani adds, “Custom typefaces improve your branding, while choosing different weights or styles can help control the story on each slide.”
You probably already understand the fact that slides are so complex a thing of the past. Studies show that 35% of millennials say they’ll only engage with content that they feel has a great story or topic on, so to avoid boring them, use images to control the story. your.
Presentation graphics, or rich images, can help you draw a picture in small sections so your audience can understand the information you are presenting to them.
Kanani says, “The engaging, inspiring visuals in the presentations make your content catchy, eye-catching and help convey your story in a great way.”
Choosing rich icons, diagrams or infographics, and quality photos are powerful tools to make your presentation more memorable and impactful.
In the end, design is an art, not a science. Ideally, though, you can use these trends as inspiration for your own branded designs in 2021 and beyond.